Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

User-Generated 97

User-Generated Price Branding Customer 97

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. So you started as Sprout’s first receptionist, then became office manager. I took on various projects and kept asking for more, but being promoted to office manager was still a big transition.

Management 111

Management Place Promotion Product 111

Sprout Social

NOVEMBER 14, 2016

Newly released features now let you access up to five different handles so you can manage multiple Instagram accounts on a single device. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? How to Manage Multiple Instagram Accounts.

Management 111

Management Branding Fashion User-Generated 111

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s s private-equity arm and Brookfield Asset Management Inc.

Product 110

Product Price Advertising Advertisers 110

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated 98

User-Generated Social Media Marketing Management Branding 98

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts? What does that preparation entail exactly?

Management 131

Management CMO Marketers Marketing 131

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Involve managing editors in all the information your customers see. They interview end users of that company’s products. Let journalists be journalists. Each serves an audience.

Transform 99

Transform Management New Markets Manufacturing 99

Hubspot Marketing

APRIL 27, 2023

This post gathers tips to help you create a clean, organized desktop that supports productivity. 10 Computer Desktop Organizing Tips These organization tips will help you turn a cluttered desktop into a clean and productive workspace. It’s a productivity app that tracks your time on different tasks. Create a folder system.

Product 117

Product Management Customer Place 117

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. Does it name specific products? ” you say.

New Technology 62

New Technology Education Promotion Management 62

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Hubspot Marketing

MARCH 21, 2018

Who should use it: Anyone who already uses and loves the rest of Google's products. Unlike other email accounts, you can use your Gmail address to log into and manage your YouTube account, as well as collaborate on shared documents and spreadsheets right from a cloud-based Google Drive. ProtonMail. Sign up here.

Communications 145

Communications Management Product Customer 145

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 140

Transform Energy Social Media Marketing User-Generated 140

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3

CRM 98

CRM Management Customer Marketing Strategy 98

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. https://www.crunchbase.com/product/voraka. $0. https://www.crunchbase.com/product/stipso.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What gets measured, gets managed”. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. It’s Harder to Build the Right Product from Scratch.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Google Business Profiles sets waiting period for new owners and managers. Google Doesn’t Know When Super Bowl 2015 Starts (Yet!).

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. It is arguably the basis upon which modern brand management was founded. That’s a significant difference.

Branding 134

Branding Transform Thought Leadership Energy 134

Many Chat

SEPTEMBER 17, 2022

ISO 27001 is an all-inclusive security management standard that outlines best practices and controls. The International Organization for Standardization (ISO) is a stand-alone, international, nongovernmental organization that creates regulations that ensure the safety, quality, and efficiency of various products, services, and systems.

Law 105

Law Information Technology Marketing Automation Platform Health 105

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Production. Location scouting and management.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Let’s say someone uses your product or service, and the customer had a great user experience. There are so many Apple Watch apps that can be used to promote products and services. Customer Relations Management Apple Watch Apps.

CRM 145

CRM Health Management Product 145

Marketing Insider Group

JUNE 14, 2015

People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded by fellow brand loyalists. Crew apart, however, is how they managed to sync these two together. In marrying the online and offline experience, mobile is the key differentiator we’re expecting to see soar in 2015. What sets J.

Retail 107

Retail Shoppers Fashion CMO 107

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category. Organizational transformation.

Transform 106

Transform Marketers Marketing CMO 106

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Its straightforward setup made it easy to manage workflows and hit deadlines. Encourages collaboration.

Price 69

Price User-Generated Analytics Management 69

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. Marketing is just as important. What is a creative agency?

Market Research 136

Market Research Marketers Marketing Analytics 136

Hootsuite

SEPTEMBER 2, 2021

Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM. How your business can use them: Video social media platforms are great for capturing attention, driving brand awareness, and bringing products to life in a way that still photos can’t. Know your audience.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hootsuite

APRIL 7, 2022

But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Ready to get started?

Gen Z 145

Gen Z Finance User-Generated Transform 145

Duct Tape Marketing

JUNE 24, 2020

Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled to hire help. FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. Are there things you really need to do to find the right people to manage it in a way that still feels like a business?

Advertisers 100

Advertisers Advertising Place Management 100

Buffer Marketing

DECEMBER 1, 2023

Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’ That will give the Advocate so much more context and a deeper answer to the question.   ” 2.

Communications 124

Communications Management Customer Product 124

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Google Testing Removing Line Separator Between Search Ads & Organic Search Results 2015: Google was testing removing the divider between the ads and free listings in the search results.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Hootsuite

DECEMBER 7, 2022

hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. But some people might be talking about you or your product without actually tagging you. If you’re an experienced social media manager, you know that risky replies are a delicate dance.

Place 139

Place Social Media Marketing Management Product 139

Sprout Social

AUGUST 2, 2016

Now businesses create a hashtag for consumers to find more information about a product or service. ” But Minute Maid also hopes you’ll use this hashtag the next time you think of #doingood or drinking its products. Product Launches. To help spread the word about your product or service, you need a source of engagement.

Promotion 112

Promotion Food Social Media Marketing Analytics 112