2015 Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 13, 2017
That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many? Have you recently made the move to a more comprehensive marketing automation platform?
Adobe Experience Cloud Blog
DECEMBER 21, 2016
Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. More than 317 million people use Twitter at least monthly and daily active users grew 7% over 2015, according to data from Twitter, so there’s a strong likelihood your customers and prospects are among them.
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Adobe Experience Cloud Blog
JULY 20, 2016
Add this to the fact that as much as 90% of a buyer’s journey being self-directed, as reported in the Forrester Research report “ Don’t Let Muddled Messaging Compromise Customer Experience,” published 2015, and the stakes have never been higher.
Adobe Experience Cloud Blog
DECEMBER 16, 2016
In a world where big brands are everywhere, marketers are faced with having to recreate brand experiences that used to be able to speak for themselves. According to a 2015 Inside Higher Ed and Gallup survey, 58% indicated that they had not filled their fall classes by the traditional May 1 deadline.
Adobe Experience Cloud Blog
JUNE 5, 2013
I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Modern Marketing'
Adobe Experience Cloud Blog
OCTOBER 2, 2017
So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.
Adobe Experience Cloud Blog
AUGUST 18, 2016
On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” So how can marketers seize this opportunity?
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