Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 105

Gen Z Millennials User-Generated Marketing 105

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Will Instagram Drops work for my brand?

Gen Z 139

Gen Z Product Retail Millennials 139

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

Gen Z 127

Gen Z Whitepaper Millennials Transform 127

Markinblog

MARCH 23, 2022

According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. Millennial business owners operated 12% of all businesses, while generation X held a substantial 44% stake in the business share. Similarly, the average age of Inc.

Millennials 98

Millennials Education Communications Management 98

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2015, 14.8 But this first trend has been hiding in plain sight for years.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Not bad for a year’s work, right? billion users.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 129

Gen Z User-Generated Transform Social Media Marketing 129

Hubspot Marketing

APRIL 9, 2024

Image Source Influencer Content Example: How a Tarte trip to Bora Bora took over TikTok Tarte, as a brand, has worked closely with influencers since 2015, with budgets for the trip getting larger over the years. Seen as “digital natives,” millennials and Gen X are often key decision-makers with purchasing power at organizations.

Advertising 85

Advertising Advertisers PR Millennials 85

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Success starts with transparency.

Retail 109

Retail Gen Z Fashion Millennials 109

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb. Dove would have spent $4.5

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. Millennials Dominate The New Workforce. More millennials are in the workforce than any other generation. Think again. So what did we learn?

Millennials 90

Millennials User-Generated Marketing Strategy Communications 90

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb. Dove would have spent $4.5

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

JANUARY 9, 2023

Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Pro Tip: Fandom content as well as niche products and clothing lines typically do well on the platform.

Gen Z 125

Gen Z Marketing Marketers Millennials 125

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it.

Millennials 57

Millennials Marketing Marketers Communications 57

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. Definitely don’t do that.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Litmus

APRIL 2, 2019

Since 2015 UK energy supplier Bulb has offered a renewable energy solution which aims to help its members reduce their bills and carbon impact. Bulb’s bold brand identity was developed by agency Ragged Edge , who created a brand that would talk directly to millennials.

Customer 92

Customer Energy Millennials Communications 92

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Our 2019 YTD return of 35.38% is over 100% higher than the second best performing options fund as we have beat the S&P every year since our 2015 inception! Thirteen years later, FINRA has quite a lot to say about social media.

Gen Z 110

Gen Z Communications Education Millennials 110

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Videos often stand out in search results thanks to the rich snippets.

Fashion 111

Fashion Millennials Education Video Marketing 111

Hootsuite

DECEMBER 17, 2019

What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019. Men speak 2x as much as women in YouTube ads, and receive 56% of overall screen time.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ?? shotoniphone pic.twitter.com/hSExE6nKDy.

Gen Z 141

Gen Z User-Generated Millennials Branding 141

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

JANUARY 27, 2020

The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Millennials are the heaviest users of voice assistants, but usage is growing across age groups. If you're less familiar with AI, here are 12 stats to keep in mind: Over 37% of organizations have implemented artificial intelligence in some form.

Millennials 143

Millennials Shipping Entertainment eCommerce 143

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. For example, just try and watch this family dance blooper without your heart exploding. graceegang.

Gen Z 144

Gen Z User-Generated Fashion Transform 144

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks. For context, below is an example of an email from Cowrywise.

Marketing 113

Marketing Marketers User-Generated Social Media Marketing 113

Hubspot Marketing

MARCH 22, 2018

40% of millennials are already using voice search before making an online purchase. Starbucks created a Mobile Order and Pay app in 2015. Voice Search Compatabilities. As Amazon Echo, Google Home, and other voice-activated devices grow in popularity, voice search will become the preferred method of search.

eCommerce 144

eCommerce Millennials Shipping Price 144

Duct Tape Marketing

FEBRUARY 22, 2016

46% of B2B researchers are millennials. At my agency, we have seen first-hand how the C-suite is assigning millennial staff to search the Internet for potential vendors in order to develop short lists for in-person meetings. . 71% of B2B researchers start their research with a generic search engine search.

SEO 51

SEO Millennials Inbound Marketing Outbound Marketing 51

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. In the US, almost $10.5

Millennials 134

Millennials User-Generated Thought Leadership Energy 134

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015. Gen Z are the car drivers and buyers of the future. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Contently B2C

AUGUST 8, 2016

A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler.

Fashion 107

Fashion Food Millennials Entertainment 107

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. The world has changed.

Millennials 91

Millennials New Technology Entertainment Content Marketing 91

Content Marketing Institute

OCTOBER 3, 2018

Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals.

Law 110

Law Branding User-Generated Millennials 110

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials. #jobs #ecommerce pic.twitter.com/5kVnNRymR5. — Juan Martin (@JMartin805) October 21, 2016.

eCommerce 95

eCommerce Shoppers Millennials User-Generated 95