Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Will Instagram Drops work for my brand?

Gen Z 141

Gen Z Product Retail Millennials 141

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb. Dove would have spent $4.5

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. About 60% of TikTok users in the U.S. are 50 and up.

Millennials 118

Millennials Gen Z User-Generated Marketers 118

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. In the US, almost $10.5

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Success starts with transparency.

Retail 130

Retail Gen Z Fashion Millennials 130

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it.

Millennials 72

Millennials Marketers Marketing Communications 72

Markinblog

MARCH 23, 2022

According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. Millennial business owners operated 12% of all businesses, while generation X held a substantial 44% stake in the business share. Similarly, the average age of Inc.

Millennials 98

Millennials Education Communications Management 98

Hubspot Marketing

MARCH 22, 2018

40% of millennials are already using voice search before making an online purchase. Starbucks created a Mobile Order and Pay app in 2015. Voice Search Compatabilities. As Amazon Echo, Google Home, and other voice-activated devices grow in popularity, voice search will become the preferred method of search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. The world has changed.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hootsuite

DECEMBER 17, 2019

What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019. Men speak 2x as much as women in YouTube ads, and receive 56% of overall screen time.

Advertisers 145

Advertisers Advertising Marketers Millennials 145

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Videos often stand out in search results thanks to the rich snippets.

Fashion 111

Fashion Millennials Education Video Marketing 111

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Whether it’s your type on paper or not, Love Island is indisputably huge.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JANUARY 27, 2020

The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Millennials are the heaviest users of voice assistants, but usage is growing across age groups. If you're less familiar with AI, here are 12 stats to keep in mind: Over 37% of organizations have implemented artificial intelligence in some form.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2015, 14.8 But this first trend has been hiding in plain sight for years.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Marketing Insider Group

SEPTEMBER 23, 2015

We scoured our archives and asked content marketers to weigh in, and here’s our list of the 32 Top Content Marketing Brands of 2015. Another lesson in relevancy and not assuming that the best way to market to girls and their (increasingly Millennial-generation) parents is with pink and sparkles.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Litmus

JUNE 14, 2024

This email, from back in 2015, captures the photo-forward, picture-perfect design trends at the time. Source: Really Good Emails (Not me having millennial ~*nostalgia*~ over this outfit I 100% wore to work in 2016.) This is before the kind of in-depth personalization we know today.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials. #jobs #ecommerce pic.twitter.com/5kVnNRymR5. — Juan Martin (@JMartin805) October 21, 2016.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

Hubspot Marketing

JANUARY 9, 2023

Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Pro Tip: Fandom content as well as niche products and clothing lines typically do well on the platform.

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Litmus

APRIL 2, 2019

Since 2015 UK energy supplier Bulb has offered a renewable energy solution which aims to help its members reduce their bills and carbon impact. Bulb’s bold brand identity was developed by agency Ragged Edge , who created a brand that would talk directly to millennials.

Customer 91

Customer Energy Millennials Communications 91

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's a great example of a 2015 ad where Newcastle pooled its money with 37 other brands to buy a Super Bowl ad slot that mentions all the companies at some point. The ad was appropriately titled, "Band of Brands:".

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Rock Content

OCTOBER 21, 2015

Founded in 2007, Business Insider represents a “purely digital business model and focus on millennials” with its blend of original news coverage and eye-catching photography on every topic under the sun including politics, business (obviously), technology, fast food and entertainment.

Millennials 92

Millennials Fashion Food Entertainment 92

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler.

Fashion 111

Fashion Food Millennials Entertainment 111

Duct Tape Marketing

SEPTEMBER 29, 2016

Even millennials are said to be obsessed with user-generated content. Millennials Love User-Generated Content [Infographic].” www.business2community.com/infographics/millennials-love-user-generated-content-infographic-01497502. December 16, 2015. All these statistics have one common ground: authentic feedback.

User-Generated 78

User-Generated Branding Millennials Retail 78

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Content Marketing Institute

OCTOBER 3, 2018

Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals.

Law 111

Law Branding User-Generated Millennials 111

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

SEPTEMBER 21, 2015

Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. It’s a worrying trend for brands who are trying to reach the millennial generation. The number of ad-block users is expected to only go up in the coming years.

User-Generated 104

User-Generated Millennials Advertisers Advertising 104

Hubspot Marketing

APRIL 9, 2024

Image Source Influencer Content Example: How a Tarte trip to Bora Bora took over TikTok Tarte, as a brand, has worked closely with influencers since 2015, with budgets for the trip getting larger over the years. Seen as “digital natives,” millennials and Gen X are often key decision-makers with purchasing power at organizations.

Advertisers 106

Advertisers Advertising PR Millennials 106

Hubspot Marketing

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. Source: ShareaCoke.com.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Our 2019 YTD return of 35.38% is over 100% higher than the second best performing options fund as we have beat the S&P every year since our 2015 inception! Thirteen years later, FINRA has quite a lot to say about social media.

Gen Z 119

Gen Z Communications Education Millennials 119

Duct Tape Marketing

FEBRUARY 22, 2016

46% of B2B researchers are millennials. At my agency, we have seen first-hand how the C-suite is assigning millennial staff to search the Internet for potential vendors in order to develop short lists for in-person meetings. . 71% of B2B researchers start their research with a generic search engine search.

SEO 53

SEO Millennials Inbound Marketing Outbound Marketing 53

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks. For context, below is an example of an email from Cowrywise.

Marketers 132

Marketers Marketing User-Generated Social Media Marketing 132