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Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 million 2016 10.23 million 2017 18.66

Gen Z 101
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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. What’s more, they’re more inclined than Millennials to make impulse purchases.

Gen Z 145
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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

40% of millennials are already using voice search before making an online purchase. Starbucks created a Mobile Order and Pay app in 2015. Picture this: you’re in a store and see a beautiful couch but don’t feel like paying full price, so you take a picture of it and use eBay’s image search to find similar products for a better deal.

eCommerce 145
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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot Marketing

Well, it was described as a musical commercial that discussed the insincere and high-priced world of advertising. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Instead, they used the money to create a full-length Broadway musical.

Gen Z 145
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. Source: ShareaCoke.com.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. The platform dictates structure, pricing, and promotion. Videos often stand out in search results thanks to the rich snippets.

Fashion 112
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33 Facebook Stats That Matter to Marketers in 2020

Hootsuite

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. The average price for an ad decreased 4% in Q2 2019. More importantly, this is a change in the trend, which had seen Facebook ad prices increasing for some time.