Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers. Dove would have spent $4.5

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% 54% of social browsers use social media to research products. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( 53% of users say they bought a product they first saw on Twitter. Social Media Marketing Statistics/Data 2019. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams.

Millennials 120

Millennials Gen Z User-Generated Marketers 120

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. In the US, almost $10.5 On ‘found time.’

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. So why not offer the option of purchasing your products from within those apps? You know what’s even better than seeing a product in-store before purchasing? Shopping Natively. Voice Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. Get the free guide right now!

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. I get that we love our businesses and products.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

FEBRUARY 3, 2020

While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Check out this template.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Sprout Social

NOVEMBER 28, 2016

Social media is absolutely critical for directing followers to your landing or product pages. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. What’s the ratio of mentions to product questions?

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Marketing Insider Group

SEPTEMBER 23, 2015

We scoured our archives and asked content marketers to weigh in, and here’s our list of the 32 Top Content Marketing Brands of 2015. This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 billion ( IDC ). In 2019, 42.9 eMarketer ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2015, 14.8 According to Tubular Labs data: In 2014, 12.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Videos often stand out in search results thanks to the rich snippets.

Fashion 111

Fashion Millennials Education Video Marketing 111

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Invest in pre-production.

Fashion 111

Fashion Food Millennials Entertainment 111

Hubspot Marketing

JANUARY 9, 2023

Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. Marketers can also be active in subreddits that correspond with the niche.

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Duct Tape Marketing

SEPTEMBER 29, 2016

User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional. Even millennials are said to be obsessed with user-generated content. Refinery 29. April 4, 2014. www.refinery29.com/marc-jacobs-instagram-casting.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Litmus

APRIL 2, 2019

A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique quality of your brand. Bulb’s bold brand identity was developed by agency Ragged Edge , who created a brand that would talk directly to millennials.

Customer 91

Customer Energy Millennials Communications 91

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Rock Content

OCTOBER 21, 2015

Founded in 2007, Business Insider represents a “purely digital business model and focus on millennials” with its blend of original news coverage and eye-catching photography on every topic under the sun including politics, business (obviously), technology, fast food and entertainment.

Millennials 92

Millennials Fashion Food Entertainment 92

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. What does this mean for you?

Advertising 105

Advertising Advertisers PR Millennials 105

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

JUNE 21, 2023

Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. #1 Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 122

Gen Z Communications Education Millennials 122

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product. The bottom line?

Marketers 131

Marketers Marketing User-Generated Social Media Marketing 131

Content Marketing Institute

OCTOBER 3, 2018

product or campaign image) on their blog or social media post. Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. Presumably, she believed she had the legal right to publish a photo of herself.

Law 111

Law Branding User-Generated Millennials 111

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Hootsuite

NOVEMBER 4, 2019

There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. That number from Pew Research is way down from 71% in 2015. Facebook user stats. now use Facebook.

User-Generated 112

User-Generated Marketers Marketing Advertising 112

Bannerflow

SEPTEMBER 7, 2021

Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns? By April 2020, car sales had dropped by 47% in the US and by 80% in Europe.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Duct Tape Marketing

FEBRUARY 22, 2016

This is a nice way of saying that Google has monopolized the way we search for products, services and information on the Internet. 46% of B2B researchers are millennials. That’s more than 40,000 searches per second. Google Search has evolved into a fundamental part of the purchase process. You know it’s true.

SEO 53

SEO Millennials Inbound Marketing Outbound Marketing 53

Duct Tape Marketing

JUNE 7, 2017

Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. Mobile is the future. There, we said it.

Customer loyalty 68

Customer loyalty Millennials SEO Digital Marketing 68

Contently B2C

AUGUST 8, 2016

A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Duct Tape Marketing

OCTOBER 4, 2017

John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially. In fact, that’s why I wrote Stand Out, was I really wanted to puncture that myth, because you only see the finished product.

Millennials 50

Millennials Price Food Affiliate Marketing 50

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 110

Transform User-Generated Millennials Marketers 110