Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). Gary Vaynerchuk.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. If you want your video marketing campaign to be successful, you’ll need as much attention as possible. Of course, Facebook isn’t the only place where you could choose to invest in ads.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. Instead, it’s determined by their place in the greater cultural conversation. “I

Management 131

Management CMO Marketing Marketers 131

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Chris Weaver. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 17, 2017

As your technology stack (and hopefully budget) grows, so are the increasing offerings that marketers have. I use Summit as a place to catch up with current vendors, talk with up and coming vendors, and get demos of tools I’m actively shopping for. Emily Dick , Director of Marketing at QuickMobile.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Hubspot Marketing

JUNE 2, 2020

Your existing customer base is the perfect place to start with your interviews because they've already purchased your product and engaged with your company. And if you're a HubSpot customer, add your persona to your HubSpot Marketing Platform by following this step-by-step setup guide. But how do you find those interviewees?

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Adobe Experience Cloud Blog

MARCH 4, 2016

billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. As a content marketer, the idea of a new platform for you to deliver your content to an interested audience can be both exhilarating and terrifying.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Marketing Insider Group

MAY 31, 2012

And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Half of the attendees reported that they had no formal social media training or enablement plans in place. starts with search terms and topics.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. For example, we placed a higher importance on customer service, so we lifted those salaries by 10 percent.

Finance 134

Finance Place New Markets Shipping 134

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. For example, we placed a higher importance on customer service, so we lifted those salaries by 10 percent.

Finance 134

Finance Place New Markets Shipping 134

Duct Tape Marketing

JUNE 7, 2017

In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. They may, for example, be powered by Flash or third party plugins that don’t place nice with mobile devices. The good news is that many of these are fairly new disciplines. There, we said it.

Customer loyalty 68

Customer loyalty Millennials SEO Digital Marketing 68

Search Engine Land

APRIL 14, 2023

No redirects in place. Noindex Typically, redesigned websites are prepared on a separate server where a copy of the live website is tested with the new look and feel. Image source: Olive&Co The current Amazon website design has been used since 2015 without a redesign. Adding/removing content.

SEO 99

SEO Analytics Shoppers Fashion 99

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. 53 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Martech

OCTOBER 23, 2023

However, he alleged he was unsuccessful as Google already had deals in place, reports Big Tech On Trial. During Weinberg’s cross-examination by Google, Google’s lawyer pointed out that DuckDuckGo’s market share is lower in Europe compared to the United States, even in countries where a default search engine choice screen has been introduced.

Price 94

Price Advertisers Advertising Law 94

Hootsuite

FEBRUARY 14, 2025

How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos. YouTube recommends videos in three different places on the platform. Keep posting consistently, and YouTube will continue testing your content with new audiences.

Analytics 82

Analytics Whitepaper Promotion SEO 82

Jeff Bullas

DECEMBER 7, 2022

This has placed significant stress on Africa’s already strained health systems. In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. .

Health 202

Health Non-Profit Food Energy 202

Duct Tape Marketing

JULY 19, 2017

We can talk about that, but Sony came after GoPro once it started seeing this five years of 90% annual sales growth between 2010 and 2015. Yeah, so I think things like that do change and again, I think you’ve got to innovate to meet the needs of that new market segment. GoPro is getting disrupted.

Food 63

Food Product Management Customer 63