Hubspot Marketing

JANUARY 21, 2019

What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Easier said than done, right? A large contributor to the company's explosive global success?

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Just take a look at how Dude Perfect partnered with Hasbro to promote the company’s new Nerf product, the Mega Magnus. If they love Facebook, promote your content on Facebook.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Marketing Insider Group

NOVEMBER 8, 2011

In the New Marketing Accountability , I emphasized the need for all marketers to be accountable for results. I challenged marketers to measure their ability to: Drive revenue. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value. How long does it take?

Telemarketing 89

Telemarketing Outbound Marketing Direct Mail Marketing 89

Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Sure, there’s always a good chance a customer will capitalize on a promotion or sale right after making a purchase, but the overwhelming probability suggests another kind of content will work better.

Advertisers 91

Advertisers Advertising Thought Leadership User-Generated 91

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. What are you building? Click To Tweet.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I The content marketing director desperately pleaded his case.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Duct Tape Marketing

JUNE 7, 2017

In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. That opens up all sorts of tricky new marketing channels like App Store optimization, mobile app promotion and effectively highlighting your app’s existence on-site. Mobile is the future.

Customer loyalty 68

Customer loyalty Millennials SEO Digital Marketing 68

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. Promote your listing: Share your directory listing with your network.

User-Generated 98

User-Generated Marketing Marketers CRM 98

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 134

Finance Place New Markets Shipping 134

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 134

Finance Place New Markets Shipping 134

Hootsuite

FEBRUARY 14, 2025

How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy. The more you know, the more you grow.

Analytics 82

Analytics Whitepaper Promotion SEO 82

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

APRIL 1, 2018

Think it's easy to create a whole new market for your product? The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. Always: #LikeaGirl.

Advertisers 145

Advertisers Advertising Product Branding 145