2015 New Markets Thought Leadership 
Adobe Experience Cloud Blog
APRIL 14, 2015
It’s time to embrace the new marketing, which is focused on building long-term relationships and creating consistent conversations with customers. We’ve always operated with the goal of creating simple, yet powerful technology for marketers to deliver the right message, to the right person, at the right time.
Adobe Experience Cloud Blog
JUNE 22, 2015
Large brands may have already launched their mobile apps; for most of them this will be the year to introduce mobile marketing automation. While marketing automation is quite popular, applying the concept for mobile apps is very new. Marketers can then use those profiles to personalize emails or website content.
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Adobe Experience Cloud Blog
MARCH 4, 2015
2015: The Year of Website Personalization. While the last few years have substantiated the value of content marketing, as 2015 takes off, personalization will undoubtedly be at the forefront of marketing trends. As more and more content becomes available, it will be increasingly important to stand out from the crowd.
Adobe Experience Cloud Blog
APRIL 3, 2015
In my previous post, I discussed why website engagement is the new marketing “must-have”. Based on this data, in 2015, you have 25K leads to engage from your database, and chances are this will grow throughout the year, possibly reaching 30K. The Missing Piece of Your 2015 Marketing Budget.
Adobe Experience Cloud Blog
MARCH 9, 2015
This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more.
Adobe Experience Cloud Blog
MAY 10, 2018
According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Don’t fear extending your brand into new markets and industries.
Adobe Experience Cloud Blog
JANUARY 13, 2017
That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit.
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