Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place.

Fashion 145

Fashion Branding Food B2C 145

Sprout Social

MAY 25, 2016

Sprout’s Product Team leads the charge by working with our partner networks and teams across the organization. Arnita Hayden is a Senior Product Manager who works with the Publishing Squad. Department: Product. As a college student, I did two internships on the product team at Microsoft. Name: Arnita Hayden.

Management 76

Management Product Finance Shipping 76

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. But if the marketer doesnt understand what theyre asking in the first place?

Price 89

Price CMO Marketing Marketers 89

Hubspot Marketing

APRIL 27, 2023

This post gathers tips to help you create a clean, organized desktop that supports productivity. 10 Computer Desktop Organizing Tips These organization tips will help you turn a cluttered desktop into a clean and productive workspace. It’s a productivity app that tracks your time on different tasks. Create a folder system.

Product 117

Product Management Customer Place 117

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. Upload the GIF file into any place online that you'd put an image, and it should play seamlessly. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon.

Email Marketing 145

Email Marketing Place Product Branding 145

Marketing Insider Group

AUGUST 3, 2015

What’s significant about the hub’s design and layout that differs from most other e-commerce sites, however, is its emphasis on the content rather than products. When a user clicks on the image, they are brought to the e-commerce section of the site where they can buy the product. Delivered with the audience in mind.

Content Marketing 106

Content Marketing Marketing Marketers Promotion 106

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers. Dove would have spent $4.5

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

JULY 31, 2018

In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home. In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home.

Shoppers 145

Shoppers Marketing Marketers Food 145

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Shoppers 145

Shoppers eCommerce Manufacturing Customer Journey 145

Marketing Insider Group

OCTOBER 21, 2015

These numbers were nearly impossible track down in one place so we did a little math. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. CrunchBase.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers. Dove would have spent $4.5

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

SocialPilot

APRIL 23, 2025

Scheduled YouTube Video With all those elements in place, you’re good to go. It helps you manage time cleverly and improve productivity. Enhanced productivity enables you to increase output and drive revenue. Also, it gives you control over your content by allowing you to batch your video production processes.

User-Generated 96

User-Generated Management Law Entertainment 96

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. So why not offer the option of purchasing your products from within those apps? You know what’s even better than seeing a product in-store before purchasing? Shopping Natively. Voice Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. 2. Have a Realistic Content Plan in Place. What are the key drivers to convert your readers to potential buyers of your product/service/offering/solution? Alan Lakein.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Search Engine Land

SEPTEMBER 13, 2023

Originally released in 2015, Facebook’s Dynamic Ads were touted as a format to help advertisers “capture the intent signals that customers show on websites and apps to ensure the right products are connected to the right people.” Your ad could look downright out of place: Don’t do this. Take Instagram Reels, for example.

B2C 126

B2C Advertisers Advertising Place 126

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Duct Tape Marketing

JUNE 24, 2020

Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled to hire help. FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. How outsourcing is put in place at OutscourceSchool. How outsourcing is put in place at OutscourceSchool. *

Advertising 100

Advertising Advertisers Place Management 100

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. A loud silence allows your work (or products or services) to make a statement, rather than you making a statement for your work. To be your consumer’s choice, you have to listen.

Branding 145

Branding Shoppers eCommerce Analytics 145

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. But some people might be talking about you or your product without actually tagging you. Here’s how to use it: 1.

Place 141

Place Social Media Marketing Management Product 141

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 145

Entertainment Place Shipping Branding 145

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. Why sell products and services on Pinterest? It’s self-contained.

User-Generated 131

User-Generated Retail Shoppers Shipping 131

Hubspot Marketing

MAY 16, 2019

In 2015, HubSpot made a revolutionary discovery about their organic monthly blog traffic -- the overwhelming majority of it came from posts published prior to that month. Big companies often extend their brand to develop new products in industries that they don’t have any market share in. Historical Optimization. A/B Testing.

Marketing 145

Marketing Marketers User-Generated Fashion 145

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge will be a great place for people to step out of the chaos of SXSW and unwind! Product Marking: Your product marketing team is extremely important in ensuring the success of your event.

PR 132

PR Thought Leadership B2C Food 132

Neil Patel

SEPTEMBER 21, 2020

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Or as Google explains it , Guides are: … a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. Elite Squad. Becoming a Local Guide is simple.

User-Generated 145

User-Generated Shoppers SEO Place 145

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. For others, you can zoom-in on a particular behavior or specific product interest. Step 4: Get Your Analytics in Place. Content personalization is essential in 2015 (and beyond).

eBook 134

eBook Thought Leadership User-Generated Education 134

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. If you haven’t, then you should.

Management 134

Management Thought Leadership PR CMO 134

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Comments, changes, and approvals happen all in one place, saving us tons of back-and-forth. Mobile access.

Price 71

Price User-Generated Analytics Management 71

Neil Patel

DECEMBER 18, 2020

Elite members love going to places where they can get something that isn’t available everywhere. If your business does something a little unique or can generate attention for a specific product, it’s worth it to invite a member or a group and knock it out of the park. It gives them something to talk about in the review.

Food 144

Food Retail User-Generated Place 144

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

MAY 15, 2020

To give you an idea of how the logo has gotten simpler, yet sleeker, here's an image that shows its evolution up through 2015. All of the Apple products focus on giving its customers a great experience through a sleek interface. Here's just one of Google's logos , which was part of its branding til roughly 2015.

Branding 126

Branding Education Market Research Customer 126

Search Engine Land

FEBRUARY 26, 2024

” Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser. That is competition.” He said: “We were just big enough to play but probably not big enough to win, if that makes sense.”

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 88

Search Marketers SEO Health Marketing 88