Search Engine Land

MARCH 3, 2023

Google Posts is now experimenting with Business Cards in search results 2016: Experimental feature allowed local businesses to promote specific content, which could be shared directly from the “card carousel.” It was even keeping links from the tweet active in the snippet. Google gave away 10,000 free Las Vegas Monorail tickets.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Search Engine Land

FEBRUARY 18, 2023

This was actually the culmination of a test that began in 2010 and ramped up significantly in 2015 , mostly outside of the U.S. Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked 2015: Many websites noticed Google labeled their sites as being hacked and dangerous in the search results.

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

FEBRUARY 2, 2023

To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. RankBrain was the third most important ranking factor. As for the other two? It is content. And it’s links pointing to your site.”

Search Marketers 76

Search Marketers Marketing Marketers User-Generated 76

Search Engine Land

MARCH 10, 2023

Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool 2015: Google added a report that showed which resources you were blocking GoogleBot from by host name and updated the fetch and render tool. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Hubspot Marketing

APRIL 2, 2024

This will prevent an “overdesigned” website and help to place prominence on just the items that need it. If you haven’t looked into this yet, Google Fonts is a great place to start. That’s what you’re doing when you place social media icons in a prominent location of your website, like in the header.

Fashion 98

Fashion Place Promotion Management 98

Hootsuite

APRIL 6, 2023

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. Best photo ever.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Search Engine Land

JANUARY 25, 2023

Video Of Matt Cutts Talking About The Early Days At Google 2015: A 34 minute video of Cutts giving a talk at UNC Chapel Hill. 2015: With Cortana, Bing was “creating new user paradigms and bringing search into the context of what you’re already doing.” Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Hubspot Marketing

OCTOBER 7, 2022

If there's one place where sales and marketing need to be aligned, this is it. Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Here are the basic steps for coordinating your offers with sales: Include your promotion on a shared calendar. Email the offer to sales.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Promotion 145

Search Engine Land

JANUARY 5, 2023

2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks. Surprise: Google’s Home Page Promoting Nexus One. 2010: The promotion was found under the search box and read: “Experience Nexus One, the new Android phone from Google.”.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 101

Automobile Marketing Marketers Social Media Marketing 101

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. My marketing is not just about promoting Diversability. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z 105

Gen Z Branding PR Marketing 105

Backlinko

JANUARY 8, 2024

Billion Views) Subscribers: 166 million Main language: Hindi Date of creation: September 20, 2006 Most popular video to date: Crime Patrol Dial 100 – क्राइम पेट्रोल – Dav-Pech – Episode 25 – 23rd November 2015 This channel belongs to the Indian pay television channel with the same name. Sony SAB (107.52

Entertainment 87

Entertainment Analytics Video Marketing SEO 87

Marketing Insider Group

FEBRUARY 17, 2021

While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. The critical steps of creating excellent interactive content are ideation, sales alignment, research, creation, and promotion. Good promotion is vital to the success of any content campaign.

Whitepaper 140

Whitepaper Transform eBook Promotion 140

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. Google knows this. About 60% of TikTok users in the U.S.

Millennials 120

Millennials Gen Z User-Generated Marketing 120

Hubspot Marketing

NOVEMBER 8, 2023

Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations. Find out how much promotion might be, and don't be afraid to offer perks! Generate buzz and FOMO with promotions.

COS 104

COS Food Transform Direct Mail 104

Hubspot Marketing

APRIL 11, 2022

It’s a place to add context, share more information, ask a question, and invite comments. HubSpot recently teamed up with @ntwrk to celebrate Women’s History Month and promote the Grow Better mission. In addition, don’t be afraid to promote your Instagram on other social platforms. Leverage strategic partnerships. For example.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. Think of separate hashtag campaigns for different goals such as brand awareness, event promotion and so on. You need to use a relevant hashtag to ensure that non-followers can discover your post and engage with it.

Fashion 127

Fashion Food Analytics Promotion 127

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. 2015: Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!) by Chris Liversidge.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Try new features as soon as they are released When a social media platform introduces new features, they often promote them to encourage users to try them.   Source 💡 Create generic content but focus on content that will help you grow. 

Copywriting 129

Copywriting User-Generated SEO Promotion 129

Hubspot Marketing

DECEMBER 5, 2023

I struggle with remembering deadlines or checking digital calendars on my phone or laptop, so I've found writing on a large calendar like the one below and placing it in front of my bed helps since it’s the first thing I see in the morning. I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price."

Price 124

Price Finance Management Place 124

Hootsuite

APRIL 28, 2020

If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. Typically takeovers will be cross-promoted on both your account and the influencer’s. No serious dance skills required.

User-Generated 145

User-Generated Transform Health Promotion 145

Jeff Bullas

FEBRUARY 19, 2023

Promotions and Analysis 5.1. Promote your website in the right ways 5.2. According to a 2015 Expert Survey by MOZ , the most important search engine ranking factors were: 1. Don’t: Place unhelpful text in heading tags. Promotions and Analysis 5.1. Don’t: Promote each new, small piece of content you create.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Adobe Experience Cloud Blog

JULY 9, 2015

Promote and Partner. Hollywood mega-earners are promoted everywhere and anywhere that their audience is looking and engaging. From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Sequels: Hollywood’s Best Friend.

Thought Leadership 134

Thought Leadership Food Promotion Marketing 134

Neil Patel

SEPTEMBER 21, 2020

Suppose you’re passionate about promoting your business. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

User-Generated 145

User-Generated Shoppers SEO Place 145

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 95

Marketing Strategy B2C Marketing Marketers 95

Hubspot Marketing

JANUARY 25, 2021

Note that all of these events can take place virtually , too. Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. You can cross-promote (i.e. Conferences.

Event Marketing 142

Event Marketing Non-Profit Entertainment Marketing 142

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place.

Fashion 144

Fashion Branding Food B2C 144

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

In 2015, more than 35% of web pages were served to a mobile phone. User-generated content is a great way to let your customers share their story and promote your products at the same time. After a short time, the ad freezes and promotes an install. 5) Geo-Based Promotions. In 2018, that number has risen to 52.2%

User-Generated 126

User-Generated Food Thought Leadership Retail 126

SMA Marketing

DECEMBER 22, 2022

Adding a located base text to your URL lets the se archer know they are in the right place. Promote Your Roots. But another great place to interact is on social media. Don't Just Promote, Inform. Today there are more tools than ever to help small businesses promote themselves. Add Localized Long-Tail Keywords.

SEO 52

SEO User-Generated Promotion Place 52

Hubspot Marketing

FEBRUARY 5, 2024

Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. They placed a payment ring on the reporter’s middle finger and shared it across social media. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks.

Marketing 110

Marketing Marketers User-Generated Social Media Marketing 110

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. Because more screen time = more ads seen = more money for Facebook’s shareholders.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

Meanwhile, a person who has purchased chicken and subscribes only to email, receives content promoting the new Glazed Chicken Tenders, as well as content driving her to download the app. It’s also important to note that what works for Company A in 2015 may not be what works for Company A in 2019.

Thought Leadership 131

Thought Leadership Place Analytics Promotion 131

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Pinterest shopping features.

User-Generated 124

User-Generated Retail Shoppers Shipping 124

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That’s a long way behind third-place Instagram (24%) but still beats Twitter (3%) and Facebook (2%). Because of Discord’s history with gamers, you might just think of it as a place to stream games. Source: eMarketer.

Social Media Marketing 104

Social Media Marketing Analytics Place Promotion 104