Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 In the news. 3 Thinkific.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place.

Fashion 145

Fashion Branding Food B2C 145

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. They can, however, turn their live interactions with a brand into promotional material for businesses. This approach engages consumers unlike any campaigns before it.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Marketing Insider Group

AUGUST 3, 2015

Even the content that promotes GoPro products somehow doesn’t feel promotional. 000000 ;" src="https://lizbedor.files.wordpress.com/2015/06/screen-shot-2015-06-26-at-8-12-41-pm.png?w=748&h=660" w=748&h=660" alt="Screen Shot 2015-06-26 at 8.12.41

Content Marketing 106

Content Marketing Marketers Marketing Promotion 106

Marketing Insider Group

FEBRUARY 17, 2021

While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. The critical steps of creating excellent interactive content are ideation, sales alignment, research, creation, and promotion. Good promotion is vital to the success of any content campaign.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. 2. Have a Realistic Content Plan in Place. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

OCTOBER 7, 2022

If there's one place where sales and marketing need to be aligned, this is it. Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Here are the basic steps for coordinating your offers with sales: Include your promotion on a shared calendar. Email the offer to sales.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing Promotion 145

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 126

Marketing Strategy B2C Marketers Marketing 126

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Neil Patel

SEPTEMBER 21, 2020

Suppose you’re passionate about promoting your business. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

User-Generated 145

User-Generated Shoppers SEO Place 145

Hubspot Marketing

MAY 18, 2022

Promoting emergent leadership within your team is all about fostering an environment of collaboration and ownership. To recap, emergent leadership: Promotes ownership and independence over one’s work. Back in 2015, Laszlo Bock, former SVP of People Operations at Google explained how Google tackled this.

Communications 116

Communications Promotion Place Management 116

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. If you haven’t, then you should.

Management 134

Management Thought Leadership PR CMO 134

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. Because more screen time = more ads seen = more money for Facebook’s shareholders.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

JANUARY 25, 2021

Note that all of these events can take place virtually , too. Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. You can cross-promote (i.e. Conferences.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. This makes it easy since you get to manage your Facebook and Instagram ads all in the same place. What are you promoting? Include the name of the promotion. What is Instagram advertising?

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge will be a great place for people to step out of the chaos of SXSW and unwind! However, most companies let their event programs live on an island, far away from the realm of their company initiatives.

PR 132

PR Thought Leadership B2C Food 132

Hootsuite

SEPTEMBER 30, 2019

Banner ads can be placed at the bottom of articles. Moments ads are similar to in-feed ads placed on Facebook and Instagram. Brands can use Mini Programs to offer special promotions, share games, and even recreate apps they offer outside of the platform. Promote awareness with a branded game. WeChat Advertising.

Transform 111

Transform Marketers Marketing Finance 111

Hubspot Marketing

APRIL 11, 2022

It’s a place to add context, share more information, ask a question, and invite comments. HubSpot recently teamed up with @ntwrk to celebrate Women’s History Month and promote the Grow Better mission. In addition, don’t be afraid to promote your Instagram on other social platforms. Leverage strategic partnerships. For example.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. It also place no limit on the amount of times the image can be used. Just ask the mother of Success Kid.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Adobe Experience Cloud Blog

JUNE 5, 2018

You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them. You wouldn’t want to reach out to a finance blogger to promote your newest recipe. Benefiting from Influencers’ Reach.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Search Engine Land

MARCH 3, 2023

Google Posts is now experimenting with Business Cards in search results 2016: Experimental feature allowed local businesses to promote specific content, which could be shared directly from the “card carousel.” It was even keeping links from the tweet active in the snippet. Google gave away 10,000 free Las Vegas Monorail tickets.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Sprout Social

APRIL 21, 2020

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). His grandfather also shared the importance of conserving the outdoor places they love.

Retail 139

Retail Gen Z Fashion Millennials 139

Adobe Experience Cloud Blog

MARCH 23, 2018

That big discrepancy suggests a gap in value placed on the disciplines. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Marketing as a Growth Driver. However, things are changing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Neil Patel

NOVEMBER 23, 2020

Don’t spam people and don’t be overly promotional. Up until 2015, Reddit openly shadowbanned users who broke the site’s rules by hiding their posts. Although LinkedIn is obviously a place for career growth and self-promotion, spamming people is still a no-go. Triberr is one option. Reddit Shadowbanning.

User-Generated 145

User-Generated Promotion Place Product 145

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2015: So, The CTO Hates Your SEO Project… by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. Google knows this. About 60% of TikTok users in the U.S.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Hubspot Marketing

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Event ads promote a specific event. It includes an enticing value prop.

Advertising 145

Advertising Advertisers Price Promotion 145

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Before you can start measuring your ROI, you need to have clearly defined goals in place. Make sure you have one in place with quantifiable goals. Measuring Social Media ROI. For example: Newsletter sign-ups.

Transform 111

Transform Entertainment Whitepaper Communications 111

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Having a plan in place will help you maximize your outreach by posting your video in the right places. Of course, Facebook isn’t the only place where you could choose to invest in ads.

Video Marketing 145

Video Marketing Marketers Marketing Education 145

Sprout Social

MARCH 17, 2020

But behind the scenes, there are conversations taking place hidden from the public eye. But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015. Seeing all of your follower activity in one place makes it easier to identify and nurture warm leads. What is a Twitter Direct Message? Final thoughts.

Social Media Marketing 142

Social Media Marketing Marketing Strategy User-Generated CRM 142

Sprout Social

OCTOBER 4, 2016

I took on various projects and kept asking for more, but being promoted to office manager was still a big transition. If I had to sum up my job, I would say that I want everyone to feel like Sprout is a place where they can be 100% themselves and be amazing at what they do. Tell me about that transition. No day is the same.

Management 111

Management Place Promotion Product 111

Marketing Insider Group

AUGUST 18, 2015

Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. Intuit saw major growth, but with it, distance from customers’ true needs, and Net Promoter Scores were flat lining. What’s old is indeed new again.

Customer 103

Customer Promotion Product Place 103

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Comments, changes, and approvals happen all in one place, saving us tons of back-and-forth. Mobile access.

Price 69

Price User-Generated Analytics Management 69