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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

eCommerce 132
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End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong

Adobe Experience Cloud Blog

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. Facebook changed its video ad pricing after many complaints.

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15 Online Review Statistics

Backlinko

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102
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12 Best Pricing Page Examples To Inspire Your Own Design

Hubspot Marketing

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. What does a great pricing page look like? What does a great pricing page look like?

Price 101
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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. What happened.

Product 111
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BrickSeek: The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales

Neil Patel

Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. What is BrickSeek, and how can it help you get the best deals on some of the most popular products? Pricing starts at $9.99/month.

Retail 143