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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 136
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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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How to Start Using Video in Your Marketing

Hubspot Marketing

Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. How-to videos are a great way to show the quality of your products and how they work. Behind-the-Scenes Do you want to show your audience the care and craftsmanship that goes into making our products?

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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products. The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.”

Retail 116
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How to plan a successful product launch with Instagram Drops

Sprout Social

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z 141
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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Nielsen’s primary product is TV ratings and there are serious concerns about the reliability of those numbers. What happened. for about $10 billion.

Product 116
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Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. I’m excited by its potential to increase my content creation productivity by 1000%+. At the end of the day it is the tension of improving productivity while wrapping it in creativity. Why it matters.

Transform 274