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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 Want to learn more about these new products?

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

That is, after you have finalized your 2015 plans! But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Get excited for the thousands of miles you’re about to rack up, get those out-of-offices prepped, and get amped for what is sure to be an inspirational 2015 for marketing!

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. The ability to tune into strategies that put the user before the product.

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Content Marketing'

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End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong

Adobe Experience Cloud Blog

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. 2015 was, and still is, the year of the marketer.