Rock Content

JUNE 29, 2020

SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. This also applies to the SEO concept itself, which is divided into on and off-page practices. We’ve created this article to explain what on-page SEO.

SEO 128

SEO User-Generated Promotion Social Media Marketing 128

Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. However, SEO needs to add two new layers of optimization: The website owner (publisher).

SEO 121

SEO User-Generated Education Place 121

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? How does it measure authority and relevance?

Copywriting 144

Copywriting SEO User-Generated Branding 144

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Should the social media team have a stake in SEO? In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Marketing Insider Group

MARCH 16, 2015

My biggest secrets for SEO and your content marketing budget? We always recommend brands look to balance original content, full-length licensed content, and some form of community content (employee-generated, influencer-generated, or user-generated content). And it often helps SEO. Duplicate content myth.

Content Marketing 107

Content Marketing SEO Marketing Marketers 107

SocialPilot

APRIL 23, 2025

You can create buzz for your Premiere by sharing a public watch page that lets users set reminders, chat, and leave comments on your video. And yes, Dont forget to optimize your video title and description with keywords to spruce up your YouTube SEO. Next, pick your choice of “ Privacy Status.

User-Generated 96

User-Generated Management Law Entertainment 96

Adobe Experience Cloud Blog

MAY 2, 2016

Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. It’s the only way to really know what users are seeing. Mobile is Always Growing. Voice Search is Increasing.

SEO 91

SEO Thought Leadership PR User-Generated 91

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 131

SEO Copywriting CMO Analytics 131

Neil Patel

JANUARY 7, 2023

Google has been using it more and more to provide better search results for its users. In this article, we’ll explain everything you need to know about semantic search and show how it can benefit your SEO strategy. It uses data from a variety of sources to provide users with information about people, places, and things.

SEO 95

SEO User-Generated New Technology Price 95

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. They lead users to intermediate pages that are not as useful as the final destination.”. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Hubspot Marketing

MAY 16, 2019

To do this, Google has evolved to recognize topical connections across users’ queries, look back at similar queries that users have searched for in the past, and surface the content that best answers them. But, unfortunately, "If you write it, they will link to it,” is not a viable SEO tactic. Historical Optimization.

Marketing 145

Marketing Marketers User-Generated Fashion 145

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Transform User-Generated Analytics 93

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. And your audience is starting to notice.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Rock Content

MAY 16, 2023

In the realm of SEO, AI has brought about significant changes, revolutionizing the way content is generated, analyzed, and optimized for better rankings and visibility. To address these concerns, we invited Mordy Oberstein , Head of SEO Branding at WIX, to present a webinar for our Jam Session series. So, let’s get started!

SEO 97

SEO User-Generated Transform Marketing 97

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. Also on this day.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 130

User-Generated SEO Branding Management 130

Hubspot Marketing

JUNE 22, 2020

Search Engine Optimization (SEO) : Page index, meta descriptions, content plugins, and descriptive link text. What about mobile accessibility and SEO best practices? Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020). over five years.

SEO 98

SEO Shoppers User-Generated Retail 98

Neil Patel

JULY 17, 2021

That said, here’s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience. Site design: Your website should be user-friendly and easy to navigate. How Often Are Google Algorithm Changes Released?

SEO 141

SEO User-Generated Analytics Education 141

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. StrategiQ launches Spark, an SEO deployment platform.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Neil Patel

SEPTEMBER 21, 2020

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. It uses user-generated content (UGC) to enrich the information available on Google Maps.

User-Generated 145

User-Generated Shoppers SEO Place 145

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. At HubSpot, we also use Asana to organize content marketing, media, and SEO, work with contractors and freelancers to keep them on track, and govern the whole process of content creation. user/month): Adds timeline and Gantt views, automations, and dashboards ideal for growing teams.

Price 69

Price User-Generated Analytics Management 69

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Neil Patel

JULY 9, 2021

Referrals are great, but you can only generate so many of them. They also found that comments and engaged users decreased as followership increased: This means that the more followers an account has, the fewer likes and comments they get (relative to the follower count.). Leverage User-Generated Content.

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. PPC Lead Generation Strategies.

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. What’s The Most Searched Thing On Google?

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Marketing Insider Group

APRIL 3, 2023

Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results. But, to be fair, that was back in 2015. The Skyscraper Technique: What Is It?

User-Generated 118

User-Generated SEO Promotion Digital Marketing 118

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. The signals sent from Google My Business even play a role in local SEO strategy. This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO. That’s a 10% increase over 2015.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. What keywords are to SEO, hashtags are to social media. Here’s how the link appears to your readers: It takes users to a page that looks like this: Clicking on any of the images drives the reader to the story. Lead magnets are a great way to generate leads.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Backlinko

AUGUST 30, 2023

Understanding how users interact with your site is vital for your SEO efforts. And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. What Is User Behavior? What actually is user behavior?

SEO 98

SEO User-Generated eCommerce Analytics 98

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Rock Content

NOVEMBER 30, 2020

Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. This new search algorithm was created by Google to better understand users’ search intentions and contents on web pages. And how does it affect your SEO strategies ? What is NLP?

Transform 129

Transform Food User-Generated SEO 129