Adobe Experience Cloud Blog

JUNE 22, 2015

Cross-channel or omni-channel marketing finally becomes a reality, as specialized mobile marketing automation platforms integrate with the traditional marketing automation capabilities. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing is more affordable than traditional marketing. But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Adobe Experience Cloud Blog

JULY 20, 2016

Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Adobe Experience Cloud Blog

JANUARY 6, 2016

And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. These backlinks will help boost your search rankings–an invaluable asset to any inbound marketer.

Inbound Marketing 91

Inbound Marketing Outbound Marketing Thought Leadership Direct Mail 91

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Stop: Isolating Marketing Strategies That Work Well Together.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Sprout Social

OCTOBER 17, 2016

Pulse: If you're posting on LinkedIn Pulse, it's typically to build thought leadership and showcase your industry expertise. This is where you can publish more opinion-based content such as tips and thoughts on where your industry is going. Pulse is a great way to grow your thought leadership and reach a new audience.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111