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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. percent) than non-users of video (2.9 Wasting Resources on Unutilized Platforms.

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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. This is due to the generation effect. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads. And thus more effective.

Promotion 133
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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. Mobile marketing automation platforms build user profiles, based on user activity in a mobile app.

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End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong

Adobe Experience Cloud Blog

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. It snuck up on us, too!) Right now, many marketers (you?)

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How to Start Using Video in Your Marketing

Hubspot Marketing

You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche. Most of the videos I listed below are fairly easy to create, but if you want to generate videos even more easily, check out HubSpot's Clip Creator. What video content is most popular?

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Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. In just one week one million users registered with the platform. GPT stands for “Generative Pre-training Transformer.” One platform is now starting to deliver. Why it matters. Why use ChatGPT?

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