Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. the algorithm). Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Search Engine Roundtable

AUGUST 4, 2022

Google started its mobile-first indexing initiative over 5 years and 8 months ago, in November 2016. But we still have sites that are being migrated over from Google desktop-first indexing to mobile-first indexing in 2022.

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Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm.

Analytics 138

Analytics SEO Education Promotion 138

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Search Engine Land

AUGUST 15, 2024

Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016. Google’s past advice. Google has basically been pushing 2 seconds since 2010. However, this was more for crawling reasons vs. ranking reasons. ” About the data.

Branding 113

Branding SEO 113

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. To make it through this year unscathed, brands should consider what audiences actually expect from them, and have a plan in place to protect their brand safety. Will brands sit this one out?

Social Media Marketing 133

Social Media Marketing Gen Z Health Marketing 133

Search Engine Land

FEBRUARY 24, 2023

Google revamps Test My Site mobile site speed tool 2019: Test My Site (which launched in 2016) was rebuilt with more features details on a site’s mobile site speed. ‘Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Search Engine Land

OCTOBER 31, 2023

Google first introduced mobile-first indexing back in November 2016, and by December 2018, half of all sites in Google’s search results were from mobile-first indexing. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the deadline.

SEO 144

SEO 144

Search Engine Roundtable

JULY 6, 2022

As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in accordance with their rich results guidelines. And now, John Mueller of Google reminded us again - he said "You can't mark up 3rd party reviews with structured data.".

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Search Engine Land

JANUARY 28, 2023

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for.

Influencer Marketing 104

Influencer Marketing Fashion User-Generated Branding 104

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. Even though as far back as 2016, Forbes reported that consumers reject brands that bombard them with annoying or irrelevant content. Not so much for what it teaches us about modern marketing. Apparently, plenty of brands.

CMO 145

CMO PR Marketing Marketers 145

Search Engine Land

FEBRUARY 25, 2023

Google: AMP Not Yet A Search Ranking Signal 2016: Google’s John Mueller said you could use AMP to become mobile-friendly, but AMP itself was not a ranking signal. AdWords And Bing Ads Both Having Late-Week Reporting Troubles 2016: Google AdWords reports weren’t downloading or printing.

Search Marketers 107

Search Marketers Marketing Marketers Advertisers 107

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. Best Website Designs from 2016. Award: Best Activism Website, 2016 Webby Awards. Rainforest Guardians was one of the most immersive nonprofit websites of 2016. Award: Site of the Year (2016), Awwwards. Award: Best Association Website, 2016 Webby Awards. Website Design Ideas.

Place 145

Place Promotion Transform Product 145

Calvyn Lee Blog

AUGUST 14, 2022

Nothing special until approximately 9 years later, in January 2016, I forget to renew my domain name, hence it drops. Pior to registering this domain, I am learning how to blog at blogger.com, my URL was [link] I am making a couple of dollars from Google Adsense and I decided to get a.com to start a professional website.

Price 130

Price Digital Marketing Marketing Marketers 130

Internet Marketing Ninjas

MARCH 14, 2022

Paul Haahr, Ranking Engineer at Google, confirmed that at SMX West back in 2016. Using entities and their unique attributes, Google identifies context and manages to meet each user’s search intent. Google is looking at a search query to determine which entity might be in it. Schema helps Google understand entities on your page.

SEO 131

SEO Place Management Marketing 131

Litmus

AUGUST 19, 2021

Originally published on May 20, 2016, by Lauren Smith. With Litmus Test and Spam Testing , instantly test your emails in 100+ email clients, apps, and devices—and get a guided check of the critical elements that affect email performance and deliverability before sending. Try Litmus free today. Last updated August 19, 2021.

Email Marketing 123

Email Marketing Branding Marketing Marketers 123

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adams & Knight Marketing

MARCH 23, 2023

” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

PR 130

PR Influencer Marketing Advertisers Advertising 130

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. million households).

Marketing Mix 121

Marketing Mix Digital Marketing Transform Marketing 121

Martech

JANUARY 13, 2025

Fast-forward to 2016, when Facebook faced public scrutiny over its role in the Cambridge Analytica scandal. To address these contradictory rulings and preserve internet innovation, the U.S. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 120

Law User-Generated Email Marketing Education 120

Backlinko

JUNE 20, 2024

billion 2016 $215.64 Here’s a table with the number of active Apple devices worldwide since 2016: Year Active Apple Devices Worldwide 2016 1 billion 2020 1.5 Here’s a table with Apple’s annual revenue since 2009: Note: Apple’s fiscal year ends on the last Saturday of September. Year Apple Annual Revenue 2009 $42.91

User-Generated 81

User-Generated Marketing Marketers Customer 81

Backlinko

MARCH 13, 2024

42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February). Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% million.

Branding 112

Branding Marketing Marketers 112

Adams & Knight Marketing

APRIL 16, 2023

” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. Every tactic works better when it all works together.” For more information on Adams & Knight’s travel/tourism marketing services and its award-winning work, visit: [link] ###

PR 130

PR Influencer Marketing Advertisers Advertising 130

Search Engine Land

JANUARY 24, 2023

Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads 2018: Efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that led to an increase in removed ads in 2016.

Search Marketers 116

Search Marketers SEO Marketing Marketers 116

Hootsuite

APRIL 6, 2023

Instagram launches Stories (2016) Taking a page from Snapchat, Instagram introduced “ Stories ,” allowing users to post photo and video sequences that disappear within 24 hours (although they can now be saved and archived). It was so popular that Apple awarded the app the iOS app of the year in 2015. RIP to Periscope, 2015-2021.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. It really is that easy. Growing in popularity. While that may be true, hardly anyone was using it. Today, nearly 35% of respondents from our LinkedIn poll still don’t know about it.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Search Engine Land

FEBRUARY 28, 2023

Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads 2016: Version 11.3 Google Takes Action On 65% Of User-Generated Spam Reports 2016: Google took action on 65% of the 35,000 user-generated spam reports submitted to Google monthly, according to Juan Felipe Rincon from Google speaking at SMX West.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

FEBRUARY 1, 2023

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. 2016: How TV (And Video) Influences Search Behavior by Erin Everhart. 2011: Google vs.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. TravelTime maps API lets users search by time rather than distance 2019: Users could search by time and make travel or transportation decisions accordingly.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Backlinko

OCTOBER 22, 2024

Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 million 2016 10.23 Shein Revenue In 2023, Shein generated an estimated $32.2 billion in sales worldwide, showing a 41.85% year-over-growth. Analysts forecast that Shein’s revenue will hit $50 billion in 2024. billion 2017 $1.55 billion 2018 $1.99

Gen Z 84

Gen Z Fashion Millennials Retail 84

Marketing Insider Group

FEBRUARY 16, 2021

Chances are good that your customers face some of the same challenges today as they did in 2016. Visuals help, as do clear, concise definitions and descriptions. Solve Problems Your Customers Face. Content that solves those problems positions you as not only an authority in your field, but even more importantly, as someone eager to help.

Manufacturing 142

Manufacturing B2C Transform Shipping 142

Search Engine Land

JANUARY 12, 2023

was released in 2016. Google used the word “neutralize” links, and in the previous link spam update Google used the word Google used here was “nullifying,” which does not necessarily mean “penalize,” but instead, to ignore or simply not count. Why we care. Ensure your links are natural and follow Google’s webmaster guidelines.

Promotion 116

Promotion SEO 116

Hubspot Marketing

OCTOBER 14, 2022

Pop-ups have become so prevalent that back in 2016, Google weighed in to announce it would start penalizing websites using, what they call, "intrusive interstitials.”. Editor's note: This post was originally published in October 2016 and has been updated for comprehensiveness. But here's the thing: not all pop-ups are bad.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Search Engine Land

JANUARY 17, 2023

2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. 2016: Roughly half of searchers (48%) said that when they were seeking information on a “familiar topic,” they would start at a vertical or content-specific site (e.g., 2016: Why Local Rank Trackers Fail by Andrew Shotland.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Martech

DECEMBER 1, 2022

“In 2016 the company was founded and they started out in the eGifting space. . “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.”

Whitepaper 124

Whitepaper Customer Product Branding 124