Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Marketing Insider Group

OCTOBER 9, 2018

Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. The post Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit appeared first on Marketing Insider Group. Today, it reports around 7,000.

Advertising 101

Advertising Advertisers Product Marketing 101

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. The platform was originally founded by Reid Hoffman , who built the initial version in his living room.

User-Generated 118

User-Generated Education Real Estate Transform 118

Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. In 2016, for example, Oracle acquired social sharing widget AddThis as a way to add data to its Data Cloud and help inform ad buys.

Advertising 120

Advertising Advertisers Customer 120

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” Among the findings: Although 55% of ads featured women, men were 1.5X

Advertisers 101

Advertisers Advertising Entertainment Branding 101

Bannerflow

MARCH 29, 2021

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? What is advertising in gaming?

Advertising 98

Advertising Advertisers Entertainment Finance 98

Martech

APRIL 24, 2025

It’ll scrape Reddit threads, old Glassdoor reviews and that tweet you wish you’d deleted in 2016. If you’re not actively telling your brand’s story online, AI will fill in the blanks for better or worse. “Where’s the only place people always tell the truth? The search bar,” Minifie said.

Branding 92

Branding PR CMO Brand Management 92

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. Instagram introduced its Stories feature in August 2016.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Business email address Subscribe Processing.

Advertisers 91

Advertisers Advertising Transform User-Generated 91

Hubspot Marketing

SEPTEMBER 23, 2024

More than a decade later, ducklings dubbed “the Dawn Ducks” are pictured on almost all of Dawn's products and are still featured in advertisements. Editor's note: This post was originally published in May 2016 and has been updated for comprehensiveness. Just start with a vision, story, and purpose.

Food 113

Food Energy Health Place 113

Martech

SEPTEMBER 27, 2024

The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising. Ali moved into marketing consulting under the name Schwanke Marketing, then in 2016 launched her current business, Simple Strat. That led me to an agency.

CMO 68

CMO Health CRM Advertising 68

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). the algorithm).

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

PR 130

PR Influencer Marketing Advertisers Advertising 130

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” For example, your tactics might include social media advertising. Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. Best of all, their content rarely resembles an advertisement, and is typically focused on providing an audience with fun or helpful information on various travel destinations. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Hubspot Marketing

MARCH 26, 2025

Blazer EV SS | Chevrolet Advertised as the quickest Super Sport model ever produced by Chevy , the Blazer EV SS features in an equally quick 30-second spot posted on Facebook on February 14, 2025. Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.

Advertising 145

Advertising Advertisers Management Branding 145

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Adobe Experience Cloud Blog

APRIL 24, 2019

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The report sent shockwaves through the advertising community, and our continued conversation is a testament to the pervasiveness of the transparency issue.

Thought Leadership 134

Thought Leadership Advertisers Advertising Communications 134

Hubspot Marketing

MARCH 19, 2019

will spend over 350 million dollars on email advertising in 2019. will spend over 350 million dollars on email advertising in 2019. Adestra , 2016). Active email accounts are expected to hit 5.6 billion by 2019. 83 percent of B2B companies use e-newsletters as part of their content marketing program. It's estimated that the U.S.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. Just look at Microsoft’s search and advertising revenue, which has experienced 21% YoY growth. Google’s ad costs are increasing each year, and Microsoft offers businesses a more affordable advertising alternative.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Analytics 141

Analytics SEO Education Promotion 141

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. The top three countries in terms of potential Instagram advertising reach are the U.S., Ages 25–29: 57%. Ages 30–49: 47%. Ages 50–64: 23%. Ages 65+: 8%. United Kingdom: 22.9 Mexico: 22 million. Germany: 19.9

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Adobe Experience Cloud Blog

MAY 1, 2017

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Most advertisers place 10 or even 20 keywords in each ad group.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Adobe Experience Cloud Blog

MAY 25, 2018

Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. In this blog, I’ll discuss some of LinkedIn’s new features and how those features have taken it beyond a job hiring site to create a better advertising (and networking) experience. Key Takeaways for Your Business.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. According to the Sprout Social Q3 2016 Index , 57.5% There are more than 1.86 You have to earn it.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. It’s a Google bug. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Hootsuite

FEBRUARY 20, 2020

Social media advertising statistics. in 2019 , compared to 6% in 2018 (and 15% in 2016). Social media advertising statistics. In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. The Global State of Digital 2020. Table of contents.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

OCTOBER 26, 2023

billion back in 2016. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Let’s dig into some stats surrounding influencer marketing advertising. billion on influencer marketing advertising throughout 2023. It hit $16.4 It hit $15.2 billion by 2025.

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145