Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Cue hearts breaking across the world.

Gen Z 135

Gen Z Place Branding Education 135

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. Over 90% of 18-44 year old American internet users watch videos on YouTube.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests. It has even become a popular non-Google tool to search for content.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. It is also a great way to advertise to younger consumers, as the app’s users are below 30.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram has 2 million monthly advertisers. Nearly two out of every three adults aged 18-29 use Instagram.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. Books, puzzles, courses, jobs, goals even BBG in 2016 ????? ? When deciding on the format and scope of your partnership, keep your target audience in mind. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. What is Responsible Marketing ?

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. Advertising.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

SEPTEMBER 18, 2019

But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016. If your brand is trying to reach Gen-Z or a younger audience, a virtual influencer might be something that appeals to your intended demographic. Each month, almost 260,000 people listen to her music on Spotify.

Gen Z 145

Gen Z Advertising Advertisers Influencer Marketing 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. For example, while TikTok just recently rolled out advertising options , Douyin reportedly allows users to triple-tap a video with a product featured in it to go to a brand's ecommerce store.

Gen Z 143

Gen Z Millennials User-Generated eCommerce 143

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. BONUS TIP : Stay genuine, and don’t turn your videos into overt advertisements!

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

MARCH 16, 2023

They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). The day the ad launched, Dollar Shave Club’s website got so much traffic that it crashed, and the rest is history — the company was acquired in 2016 for a staggering $1B.

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Hootsuite

FEBRUARY 20, 2020

General social media statistics. Social media advertising statistics. in 2019 , compared to 6% in 2018 (and 15% in 2016). Social media advertising statistics. In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. WhatsApp (1.6

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. But since being founded in 2016, it has grown to more than one billion monthly active users. Not all new social media apps will blow up like TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

OCTOBER 30, 2019

At the end of the day, Twitter’s user base is growing, and the company is making an effort to be transparent with advertisers about those numbers. The bright side of saturation, however, is that Twitter knows it has to offer value and produce a product that users and advertisers love. adults in 2016 to 69% in 2019. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

illumin

SEPTEMBER 26, 2024

As elections heat up, so does the presence of social media in political advertising. Among those tools seeing a lot of traction in political advertising: social media. Today, we’ll look at how social media usage in political advertising in the modern age is consistently growing and what marketers can learn from this phenomenon.

Gen Z 52

Gen Z Advertising Advertisers Millennials 52