Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube has continued to dominate the world of video sharing. 32% of U.S.

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. PointVisible).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

SEPTEMBER 14, 2016

The 22 best entries were selected, and the lucky fans were then projected, via Google+ Hangouts, onto the stadium’s digital advertising boards that run along the field. Benefit, a cosmetics brand known for its quirky personality, launched a weekly livestream talk show, “Tipsy Tricks with Benefit” in early 2016 on Facebook Live.

Marketing Strategy 110

Marketing Strategy Content Marketing Food Marketing 110

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group.

Marketing 37

Marketing Marketers Advertising Advertisers 37

Sprout Social

JULY 18, 2016

But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. What Do You Want to Achieve in a Content Marketing Strategy & Why?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Hubspot Marketing

SEPTEMBER 23, 2024

More than a decade later, ducklings dubbed “the Dawn Ducks” are pictured on almost all of Dawn's products and are still featured in advertisements. Editor's note: This post was originally published in May 2016 and has been updated for comprehensiveness. What's the purpose of your story? Just start with a vision, story, and purpose.

Food 113

Food Energy Health Place 113

Rock Content

OCTOBER 12, 2016

The magazine serves as a marketing tool for Red Bull, and the company provides financial support to supplement the advertising revenue generated by the publication. Robert Sperl, editorial director at Red Bulletin , spoke to Super Content Marketing , about what’s required to make great content in 2016. Why it’s Great.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Hubspot Marketing

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. Relationship marketing is not focused on short-term wins or sales transactions -- rather, it is focused on delighting an audience and your customers for the long-haul. Relationship Marketing Examples. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Hubspot Marketing

MARCH 26, 2025

For example, ask yourself what your key message or takeaway is for your marketing video. Blazer EV SS | Chevrolet Advertised as the quickest Super Sport model ever produced by Chevy , the Blazer EV SS features in an equally quick 30-second spot posted on Facebook on February 14, 2025.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. the algorithm).

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose.

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Instagram added 100 million users in roughly six months during 2016.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. 83 percent of B2B companies use e-newsletters as part of their content marketing program.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. That’s up from 59% in 2016. But that’s a little easier said than done.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers 145

Shoppers Marketing Marketers Food 145

Sprout Social

OCTOBER 26, 2023

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. The influencer marketing industry is expected to reach $21.2 billion back in 2016. It hit $16.4 It hit $15.2 billion by 2025.

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

You’ll walk away with the knowledge to make an informed decision about the technology you need to execute your marketing strategies and programs. By attending Marketing Nation Online, you will be the very first to receive Marketo’s brand spankin’ new content! Exclusive Content.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 25, 2018

Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. In this blog, I’ll discuss some of LinkedIn’s new features and how those features have taken it beyond a job hiring site to create a better advertising (and networking) experience. Key Takeaways for Your Business.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Sprout Social

JUNE 8, 2016

In the same sense, you wouldn’t go into a marketing strategy blindly without a sales and brand awareness plan. The truth is Instagram can have monumental effects on your engagement and marketing strategies. A photo posted by Tito's Handmade Vodka (@titosvodka) on May 13, 2016 at 5:11pm PDT.

Advertising 111

Advertising Advertisers Marketing Strategy Branding 111

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising.

Advertising 62

Advertising Advertisers Influencer Marketing Communications 62

Hubspot Marketing

MARCH 20, 2023

The chatbot market is forecast to reach around 1.25 dollars in 2025, a significant increase from the market size in 2016, which stood at 190.8 26% of business-to-business (B2B) marketers using chatbots in their marketing programs gained between ten and 20% more lead generation volumes. Image Source 11. billion U.S.

Marketing 136

Marketing Marketers Global Marketing Advertising 136

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. The YouTube algorithm before 2022.

Analytics 141

Analytics SEO Education Promotion 141

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". This in itself can be a major challenge for video advertisers. How Consumers React to In-Stream Video Ads.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Hootsuite

OCTOBER 30, 2019

But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? At the end of the day, Twitter’s user base is growing, and the company is making an effort to be transparent with advertisers about those numbers.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Social media advertising statistics. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. — Amazon Help (@AmazonHelp) September 25, 2016.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Sprout Social

OCTOBER 10, 2016

You’ll find everything from Instagram best practices to demographics to advertising success stories. To get started, here are five Instagram stats that will help optimize your engagement and make the app a greater part of your social media marketing strategy: 1. A video posted by nike (@nike) on Aug 22, 2016 at 7:04am PDT.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Duct Tape Marketing

SEPTEMBER 7, 2017

How to Make Digital Advertising Mobile Friendly written by Guest Post read more at Duct Tape Marketing. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. We’re in 2017.In In-App Ads.

Advertising 59

Advertising Advertisers User-Generated Analytics 59

Hubspot Marketing

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

Branding 145

Branding Food Automobile Advertising 145

Sprout Social

NOVEMBER 4, 2016

Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Executing your Instagram marketing strategy needs to deliberate, especially when you have a low budget.

Analytics 111

Analytics Manufacturing Price Marketing Strategy 111

Marketing Insider Group

OCTOBER 21, 2021

. ~ Content Marketing Institute annual survey on Content Marketing Trends. We will begin to realize the opportunity of an AI-driven content marketing strategy. AI is also being used in advertising. Remember the Pokémon Go craze of 2016? The second bug trend is AI-generated content.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Sprout Social

MARCH 14, 2017

Global Web Index found in 2016 that 20% of Facebook users watched a Live video within the last month. Incorporating Live videos into your marketing strategy could prove useful, especially if you are still hesitant at investing in normal video content. Investing More in Paid Advertising.

Retail 108

Retail Promotion Advertising Advertisers 108