Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. However, this doesn’t only impact B2B social media marketing.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketers Marketing User-Generated 98

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. of YouTube users exclusively use YouTube and no other social media platforms The vast majority of YouTube users are also on other social media platforms. 32% of U.S. billion in Q3, and $10.4

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

Duct Tape Marketing

APRIL 7, 2017

Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Social media effectiveness boils down to engagement.

Social Media Marketing 77

Social Media Marketing Advertisers Advertising Marketers 77

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. For more insights on leveraging LinkedIn for your marketing efforts, check out this article on LinkedIn marketing tools.

User-Generated 108

User-Generated Education Real Estate Transform 108

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Duct Tape Marketing

OCTOBER 27, 2016

The 3 Facebook Changes in 2016 SMBs Need to Know written by Guest Post read more at Duct Tape Marketing. 2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. How does Facebook increase its advertising revenue without stuffing a user’s News Feed with ads?

Advertisers 78

Advertisers Advertising Social Media Marketing Digital Marketing 78

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Duct Tape Marketing

JULY 13, 2016

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Keath. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward.

Social Media Marketing 53

Social Media Marketing Customer loyalty Marketers Marketing 53

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. — High Castle (@HighCastleTV) December 17, 2016.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. 2015 Social Media Marketing Industry Report.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2016: Machine learning (a.k.a.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Duct Tape Marketing

SEPTEMBER 29, 2017

A Guide to Facebook Advertising written by Guest Post read more at Duct Tape Marketing. As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. Your Campaign Progress. Author Bio.

Advertisers 69

Advertisers Advertising Finance Social Media Marketing 69

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. — Minute Maid US (@MinuteMaid) July 4, 2016. — Kyrie Irving (@KyrieIrving) July 24, 2016. — Petco (@Petco) July 24, 2016.

Promotion 111

Promotion Food Social Media Marketing Analytics 111

Sprout Social

JULY 27, 2016

But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. — NBC (@nbc) July 21, 2016.

User-Generated 110

User-Generated Promotion Analytics Social Media Marketing 110

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertisers 130

Advertisers Advertising Thought Leadership Copywriting 130

Sprout Social

NOVEMBER 28, 2016

People are talking about you whether you’re using social media or not. This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media.

eCommerce 109

eCommerce Shoppers Millennials User-Generated 109

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. Instagram Stories was released mid-2016, but most users have already grown accustomed to the new feature.

Branding 111

Branding User-Generated Promotion Social Media Marketing 111

Hootsuite

MARCH 17, 2022

Advertisers know how tough online competition can be. Let’s take a closer look at the Facebook Ads Library and how you can use it to improve your Facebook advertising. The library was originally created in response to Facebook’s 2016 political ad controversy to improve transparency. What can you do to improve ROI?

Advertisers 129

Advertisers Advertising Promotion Social Media Marketing 129

Neil Patel

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point. Of course not.

Direct Mail 145

Direct Mail Digital Marketing Advertising Advertisers 145

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Key Takeaways for Your Business.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Don’t Hold Back on Your Facebook Marketing Efforts. Facebook can be completely ignored by social media marketers or deemed “too hard of a platform” to see results. How do you stand out against competitors?

User-Generated 111

User-Generated Social Media Marketing Communications Advertising 111

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. How can businesses sell and advertise on the platform? Facebook business accounts can: Advertise your store or items on Marketplace to reach more people, even if your business doesn’t list directly on Marketplace.

Shoppers 145

Shoppers Retail Price eCommerce 145

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. TopRank Marketing – Success Focus: Social Marketing, Social Proof. TopRank makes it easy to share content socially, thanks to a list of social icons displayed prominently above each title.

Marketers 143

Marketers Marketing Social Media Marketing Digital Marketing 143

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Sprout Social

JANUARY 13, 2017

Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry.

Social Media Marketing 71

Social Media Marketing Advertisers Advertising Branding 71

Sprout Social

MARCH 6, 2017

Our data shows the types of people who currently follow you on social, which is a good indication of your ideal audience. Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy. Facebook Demographics. With an average of 1.15

Education 112

Education User-Generated Advertising Advertisers 112

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Social Media Marketer.

PR 145

PR Non-Profit Marketers Marketing 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Hootsuite

AUGUST 18, 2020

When Instagram Stories was first launched in 2016, it was called a Snapchat clone. Then, here are five ways you can use Instagram Reels in your social media marketing strategy: Reuse Tik Tok videos. BONUS TIP : Stay genuine, and don’t turn your videos into overt advertisements! Try it free today. Get Started.

Gen Z 145

Gen Z Food Social Media Marketing Education 145