Hubspot Marketing

APRIL 19, 2018

What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. But trust me: as was the case with pivot tables , Microsoft Excel's VLOOKUP function is easier to use than you think. So, what does VLOOKUP do, exactly?

CRM 145

CRM Analytics Customer Product 145

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. June 21, 2016: Google Search Console tests new mobility usability report. 6, 2016: Google Search Console improves Security Issues report. What does Google Search Console do? And how does it help SEO? As an SEO director , I use Google Search Console daily.

SEO 106

SEO Transform Health eCommerce 106

Sprout Social

OCTOBER 15, 2018

Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016. I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics.

Analytics 98

Analytics Management Marketers Marketing 98

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Find out how you can delve into your Stories analytics and figure out what works with a free trial of Sprout Social.

Analytics 101

Analytics Branding Place Marketers 101

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked?

Transform 79

Transform Millennials Analytics User-Generated 79

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you.

Analytics 141

Analytics SEO Education Promotion 141

Sprout Social

OCTOBER 21, 2016

. — Vishal Rose (@Vishal_Rose) October 19, 2016. — David Pride (@DavidaPride) October 19, 2016. — Sarah Romero (@iHeartDates) October 19, 2016. — Kathy Kopacz MS (@kkopacz1) October 19, 2016. — Michelle (@michelletweet) October 19, 2016. FerebeeLane) October 19, 2016.

Analytics 105

Analytics Branding Customer Marketers 105

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. First, it ranks videos by assigning them a score based on performance analytics data.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Note to self: add “clean fridge” to my to-do list.).

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Sprout Social

OCTOBER 14, 2016

— Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. That said, keep it high quality and STUDY YOUR ANALYTICS. — Katy Elle (@KatyElleBlake) October 12, 2016. SproutChat. SproutChat. SproutChat.

User-Generated 110

User-Generated Analytics Branding Management 110

Sprout Social

SEPTEMBER 23, 2016

. — Erica Moss (@ericajmoss) September 21, 2016. — Erica Moss (@ericajmoss) September 21, 2016. — Katy Elle (@KatyElleBlake) September 21, 2016. — Toby Metcalf (@Toby_Metcalf) September 21, 2016. — Toby Metcalf (@Toby_Metcalf) September 21, 2016. ⏱ #sproutchat. sproutchat. sproutchat.

Management 105

Management Analytics Product 105

Sprout Social

NOVEMBER 4, 2016

If you have an established physical or online store, pull analytics to learn more about your current customers. Use Any of Our Sprout’s Analytics Tools to Learn More About Who Interacts With Your Posts. Each of our connected social media channels have social media analytics as part of your report. Use Native Twitter Analytics.

Analytics 111

Analytics Manufacturing Price Marketing Strategy 111

Adobe Experience Cloud Blog

MARCH 19, 2014

MARKETO ANALYTICS 101. Where : Moscone West, 2014-2016. Where : Moscone West, 2014-2016. If you’re ready to start driving leads, qualified opportunities, and sales via Facebook – regardless of the size of your social team – this session has got you covered. When : Tuesday, April 8 th , 3:30pm-4:20pm. Where : Moscone West, 3022.

Thought Leadership 134

Thought Leadership Event Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Adobe Experience Cloud Blog

MAY 25, 2018

Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Enhanced Analytics. Of course, analytics are important to any marketer , and you should be using the stats and data that LinkedIn provides to make your connections, conversations, and posts work better for you.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134

Sprout Social

DECEMBER 6, 2016

Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. According to the Sprout Social Q3 2016 Index , 57% of consumers said they’re more likely to buy from brands they follow on social. Your social presence means a lot to people.

Branding 112

Branding Manufacturing Entertainment User-Generated 112

Hubspot Marketing

JULY 22, 2024

As for marketing analytics software , make sure to specify what metrics you’ll track with it, why, and how it will benefit your overall marketing strategy. You can use this template to help you gather the right analytics. Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Analytics 109

Analytics Digital Marketing Event Marketing Email Marketing 109

Sprout Social

AUGUST 2, 2016

— Minute Maid US (@MinuteMaid) July 4, 2016. — Kyrie Irving (@KyrieIrving) July 24, 2016. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. — Petco (@Petco) July 24, 2016. — Levi's® (@LEVIS) June 30, 2016. pic.twitter.com/36HRmBd3gd.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

JULY 27, 2016

— Mariano's (@MarianosMarket) July 22, 2016. Use hashtag analytics to know what’s trending or related to your industry. — NBC (@nbc) July 21, 2016. — DoSomething.org (@dosomething) July 11, 2016. Authentic, truly-engaged followers are what can make your Twitter account shine. avrilnyc01 Hi Avril!

User-Generated 111

User-Generated Promotion Analytics Social Media Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

billion industry by 2016. Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Analytics are the cornerstone of intelligent modern marketing; they are the quantifiable metrics that CMOs and CEOs want to see. Align Content to Sales Stages.

eBook 134

eBook Whitepaper Thought Leadership Marketers 134

Sprout Social

DECEMBER 19, 2018

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 ” Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe.

Transform 111

Transform Analytics Social Media Marketing Management 111

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Search Engine Land

OCTOBER 12, 2022

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google launched Data Studio in March 2016 as part of the enterprise Google Analytics 360 suite, with a free version that lets you turn your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports.

Analytics 94

Analytics Product Management Customer 94

Martech

MAY 26, 2023

Oracle acquired AddThis in 2016. Not only did it allow web visitors to easily share content on social, it also provided analytics to publishers via dashboard and weekly reports. The termination was “part of a periodic product portfolio review,” the statement read. Why we care. What’s next.

Analytics 107

Analytics Product Customer Social Media Marketing 107

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. Says Google Analytics Now Verboten. 2016: How TV (And Video) Influences Search Behavior by Erin Everhart.

Search Marketers 106

Search Marketers Health Law Marketers 106

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. billion in 2016 alone. New Features for Instagram Stories.

Branding 111

Branding User-Generated Promotion Social Media Marketing 111

Sprout Social

SEPTEMBER 27, 2016

By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. For instance, at Sprout we cover topics ranging from Twitter, Facebook, social media analytics and more. Here’s how to do it.

Social Media Marketing 111

Social Media Marketing Analytics Branding Customer 111

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Facebook Live Streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Try our social media management and analytics tools with a free 30-day trial ! Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. If your Google Analytics and Google Search Console accounts are linked , you can find all of these values in a single view. Set up goals in your analytics platform that track visits to each thank-you page.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Hubspot Marketing

AUGUST 8, 2022

Since launching in 2016, TikTok has seen a meteoric rise, cementing itself as a powerhouse for short-form video while keeping more mature platforms, like YouTube and Facebook, on its toes. YouTube also provides powerful analytics on live videos. Best Channels for Short-Form Video. Instagram Live.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hubspot Marketing

JULY 10, 2018

Source: 2016 Content Marketing Institute. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Analytics: Run analytics to do regular clean-up of your lists and update it as necessary based on past recipient actions.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145