Remove 2016 Remove Analytics Remove Market Segmentation
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11 helpful resources for improving your business skills

Hubspot Marketing

Analytics Kyle Rushton McGregor is a G4 mastermind. He helped me write the piece on B2B marketing analytics. Source Top tip: For a free course on business analytics, try the HubSpot course. Bonus: You can also get a Google Analytics training for free by enrolling in Analytics Academy courses on Skillshop.

Finance 87
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The complete guide to creating a Black Friday social media strategy

Sprout Social

Optimize based on metrics and analytics. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars.

Shoppers 111
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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. In 2016 I set up the @sumatranrangerproject, a conservation initiative that Auckland Zoo helps fund, which focuses on the protection of the Leuser Ecosystem and the precious species within it.?

Gen Z 112
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

His straightforward philosophy is described in an early chapter, The BARE Essentials of Digital Marketing: Build a mobile-friendly site designed for results. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site. Publishing and distributing.

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How to Do Market Research: A Guide and Template

Hubspot Marketing

This type of market research also gives you an idea of the product or service's usability for your target audience. By comparison, digital analytics was rated 7.7, Editor's note: This post was originally published in March 2016 and has been updated for comprehensiveness. out of 10). and user surveys 6.4.

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Why generational stereotypes are failing marketers and how to move past labels

Martech

There are good ethical reasons for moving on from the tired stereotyping of generational labels — but there are also compelling marketing reasons to gain a more nuanced view of your market. Dig deeper: How to revolutionize your market segmentation with genAI Email: Business email address Sign me up! Processing.

Gen Z 131
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2 Zero Risk Predictions for 2017

Adobe Experience Cloud Blog

First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S.