Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

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Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. The common themes?

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Thought Leadership Transform Digital Marketing Education 106

Adobe Experience Cloud Blog

JANUARY 19, 2017

In 2016, we added a 65% year-over-year growth in pipeline. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. We use our own marketing automation platform and Marketo Sales Insight application.

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Thought Leadership CRM Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

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Thought Leadership Marketing Automation Platform CRM User-Generated 134

Hubspot Marketing

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

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Marketing Automation Platform SEO User-Generated Analytics 143

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.

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Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91