Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.

SEO 53

SEO eBook Finance B2C 53

Marketing Insider Group

FEBRUARY 16, 2021

On the B2C side, a handmade jewelry company might feature blog posts about what type of care specific gems or metals require. Chances are good that your customers face some of the same challenges today as they did in 2016. Visuals help, as do clear, concise definitions and descriptions. Solve Problems Your Customers Face.

Manufacturing 142

Manufacturing B2C Transform Shipping 142

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Turns out 88% of B2B organizations and 76% of B2C organizations report to be using content marketing in 2016, a steady increase over previous years. In fact, it can be hard to distinguish the signal from the noise.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness. So, what do you say?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. AMP results debuted in 2016 and primarily appeared for news-related queries.

CMO 113

CMO SEO B2C Thought Leadership 113

Sprout Social

MARCH 27, 2017

In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. In our Q2 2016 Index , government was ranked as the most annoying industry on social media. . Take a note from B2C and B2B brands and think of social as a platform for conversation and customer service.

B2C 112

B2C Communications Entertainment Place 112

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). This is an important finding because social media contributions have previously remained flat and at average levels since 2016 despite rising investments.

CMO 130

CMO Transform Customer Acquisition B2C 130

Sprout Social

SEPTEMBER 28, 2016

Through our community management efforts and our paid media measurement and optimization, we grew our fan base by 23% in 2016 and increased ticket sales revenue by 25% YOY. — Shell Houston Open (@ShellHouOpen) March 30, 2016. A photo posted by GE (@generalelectric) on Sep 22, 2016 at 11:34am PDT. This is true.

PR 111

PR B2C Management Advertising 111

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. VC investment resulted in $105 billion raised in 2020 alone. Get MarTech!

Transform 114

Transform B2C Finance Affiliate Marketing 114

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . A 2016 Pew Research Center study shows that people are regularly turning away from TV as the main source of their news and information.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Hootsuite

JANUARY 27, 2020

In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Source: 2016 Content Marketing Institute. Social media is now a critical component of B2B marketing. What is the conversion rate of social media? How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Chief Martec

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. And, my lord, the number of ventures in the martech space has multiplied and scaled. Make That 268.

B2C 136

B2C CMO User-Generated Management 136

Marketing Insider Group

OCTOBER 1, 2019

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Getting this right is an essential part of any marketing strategy – in other words, focus on the benefits, not the features.

Real Estate 111

Real Estate Shoppers B2C Marketers 111

Adobe Experience Cloud Blog

MARCH 30, 2016

And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Posted by Tasty on Friday, February 26, 2016. Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. 93% of companies have acquired new customer(s) via social media video.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Do a phased rollout, advises @AmishaGandhi. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. million households).

Marketing Mix 118

Marketing Mix Digital Marketing Transform Marketing 118

Rock Content

DECEMBER 13, 2020

Between 2016 and 2019 , the percentage of websites protected by SSL jumped from 40% to 80%. Digital security is a growing concern among consumers, whether in B2B or B2C commerce. Achieving the proper degree of security involves several techniques, but few are as critical as the use of an SSL certificate.

User-Generated 138

User-Generated Transform B2C Communications 138

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. There are big differences between B2B and B2C. Done is better than perfect (borrowed from Facebook motto). Tie social media to business objectives. Gina Debogovich ( @GinaDebogovich ), Director and Social Media Leader, Best Buy.

Food 94

Food PR B2C Customer loyalty 94

Contently B2C

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. Both B2B and B2C marketers got better at documenting their strategies this past year.

B2C 52

B2C Analytics Promotion Content Marketing 52

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. The McKinsey Podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Content Marketing Institute

DECEMBER 5, 2017

For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. And the new customer acquisition rate increased by 22.5% year over year in the same period. dawnpapandrea Click To Tweet. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Not to mention, the esports space is crowded. Few fans are as loyal or committed to an organization as esports fans.

Marketing Strategy 113

Marketing Strategy B2C Marketing Marketers 113

Rock Content

MAY 2, 2016

In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

B2C 69

B2C Entertainment Education Place 69

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. In 2022, the search results look more like a bridal magazine.

SEO 107

SEO B2C Transform User-Generated 107

Neil Patel

DECEMBER 11, 2018

When I really started focusing on brand building, my traffic went from 240,839 in June 2016: To 454,382 in August 2016: As the Ex-CEO of Google said: Brands are the solution, not the problem. Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster. You do so by being bold.

Shipping 112

Shipping SEO User-Generated Price 112

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Here’s another video that you can file under: “Oldie, but goodie.” Why It Works.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. It’s highly likely — a 2016 study found that 98% of consumers create digital content at events, and this number has likely risen today.) Conferences are large events typically organized and hosted by one major company and sponsored by a long list of smaller brands and businesses.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards.

B2C 75

B2C User-Generated Customer Journey Education 75

Sprout Social

AUGUST 16, 2016

— Twitter (@twitter) July 20, 2016. Is it B2B or B2C? We've created an online application process for anyone to request verified status on Twitter —see how via @NBCNews. owZARq35Na. Think about each social network you have a presence on. How large is its user base? Does it skew younger or older?

User-Generated 111

User-Generated B2C Entertainment Place 111