Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Don’t exaggerate the importance of your brand in your consumers’ lives.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Maybe you run a social media campaign on Twitter to raise brand awareness or a direct mail campaign to notify your audience of upcoming sales.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. In 2016, they were focused on high-volume, low-cost leads. We added as much friction as possible,” she said. “We

Social Media Marketing 126

Social Media Marketing B2C Whitepaper Marketers 126

Sprout Social

SEPTEMBER 28, 2016

Brands who rely on the intern to connect with their consumers at scale and manage their social presence have always been missing the mark. Brands who were winning during organic reach’s heyday–and who continue to see success, have always been investing budget, resources and time into their social marketing efforts. You’re wrong.

PR 111

PR B2C Management Advertising 111

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Omnisend ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Building brand and customer retention through digital, mobile, and social strategies are reported to be key to that heightened role. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. What is fintech marketing?

Transform 116

Transform B2C Finance Affiliate Marketing 116

Sprout Social

MARCH 27, 2017

In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. In our Q2 2016 Index , government was ranked as the most annoying industry on social media. . Take a note from B2C and B2B brands and think of social as a platform for conversation and customer service.

B2C 112

B2C Communications Entertainment Place 112

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. First, make sure your SEO strategy is converting searchers into customers and brand advocates. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Your brand’s got a friend in Facebook. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Social media. Organic vs. paid social: Which reigns supreme? And with more than 2.3

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. Content marketing has been moving at the speed of light in recent years.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. 85% of social media users want more videos from brands. 35% of all North American B2C marketers use live video.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Marketing Insider Group

OCTOBER 1, 2019

If you can master these psychology tricks too, you’ll help your brand stick in the mind of your target audience, making them more likely to buy whatever you’re selling. It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. times more likely to trust the brand, and 7.1

Real Estate 111

Real Estate Shoppers B2C Marketers 111

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Source: 2016 Content Marketing Institute. Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting".

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Brand sponsorships aren’t limited to NBA or NFL teams; they apply to esports teams and streamers too.

Marketing Strategy 126

Marketing Strategy B2C Marketers Marketing 126

Hootsuite

APRIL 20, 2020

But in times of uncertainty, attentions are frayed and brands have to work just as hard. Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. It’s unique to your brand. How the Instagram algorithm works.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Rock Content

DECEMBER 13, 2020

That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. In addition to protecting the audience, this will protect the brand’s own data from hacker attacks and other types of threats. So, it’s time to get an SSL Certificate. In Google Chrome, for example, 90.2%

User-Generated 138

User-Generated Transform B2C Communications 138

Neil Patel

DECEMBER 11, 2018

Step #3: Build a brand. Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster. When I really started focusing on brand building, my traffic went from 240,839 in June 2016: To 454,382 in August 2016: As the Ex-CEO of Google said: Brands are the solution, not the problem.

Shipping 112

Shipping SEO User-Generated Price 112

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. The worst thing anybody can say about your brand is nothing. Respect the brand. Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content. Ratings and reviews are the best thing a brand can do.

Food 94

Food PR B2C Customer loyalty 94

Hubspot Marketing

JULY 7, 2017

There’s something to be said for putting a face to a brand -- in this case, it’s Dollar Shave Club’s founder, Michael Dubin. In other words, viewers like it when the people behind a brand advocate for it. The best part: Not once throughout the story is the brand mentioned. To us, the answer is: They make the time. Why It Works.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

The CMO Survey

JULY 11, 2019

over the last seven surveys we have conducted since 2016, with 1 = not at all contributing and 7 = very highly contributing. Only large companies ($10B+ in revenues), B2C Product, and ecommerce firms that book more than 10% of sales over the internet have experienced higher returns. They rate it at a steady 3.1

CMO 100

CMO Advertising Advertisers B2C 100

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. By establishing a more personal connection with your visitors, you can gain their trust faster and increase familiarity with your brand. How can video impact the user experience on your website?

Marketing Automation Platform 142

Marketing Automation Platform SEO User-Generated Analytics 142

Contently B2C

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. Both B2B and B2C marketers got better at documenting their strategies this past year.

B2C 52

B2C Analytics Promotion Content Marketing 52

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Sprout Social

AUGUST 16, 2016

It also helps to generate things like brand awareness, leads and customer engagement. — Twitter (@twitter) July 20, 2016. Just be sure that if you’re using a trending hashtag on Twitter, it’s relevant to your brand and messaging goals. Is it B2B or B2C? Remember that social media is all about humanizing your brand.

User-Generated 111

User-Generated B2C Entertainment Place 111

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. It has the amazing potential to grow brand awareness and generate demand. Here’s how.

SEO 108

SEO B2C Transform User-Generated 108

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Arel="noopener" target="_blank" hrefs is an excellent example of a brand that does blog content right. Image Source.

Whitepaper 145

Whitepaper eBook Education Price 145

Rock Content

MAY 2, 2016

In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing. Similarly, fragmentation of media consumption is on the rise.

B2C 69

B2C Entertainment Education Place 69

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards.

B2C 77

B2C User-Generated Customer Journey Education 77

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Monitor brand sentiment. It’s happening: Robots are taking over. billion USD. Source: Shopify.

Retail 114

Retail Customer eCommerce Shipping 114

Content Marketing Institute

DECEMBER 28, 2017

Robert makes this point in the Zen and the Art of Content Maintenance (October 8, 2016) edition: When it comes to creating quality content in our businesses, many of us increasingly face tension between the romantic idea of popularity on the one hand – views, clicks, positive comments, shares, etc. – Click To Tweet. Quality isn’t either-or.

Content Marketing 110

Content Marketing Transform Marketers Marketing 110