Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 120

Retail Customer Shoppers eCommerce 120

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Customer experience. Retail & FMCG. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Advertising. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

JULY 13, 2022

In a 2021 Qualtrics/ServiceNow study, 43% of respondents said they’d likely switch brands after only one negative customer service experience. Another study by Statista revealed that between 2016 and 2020, 40% of U.S. customers said they stopped doing business with a company because of poor customer service.

Customer 110

Customer CRM Health Communications 110