Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

SEPTEMBER 28, 2016

These insights paired with Google Analytics and digital marketing tools like Kenshoo or Marin provides a holistic, comprehensive picture of who a brand’s audience is and how they’re interacting with that brand’s product or services. — Shell Houston Open (@ShellHouOpen) March 30, 2016. DJohnsonPGA just finished at No.

PR 111

PR B2C Management Advertisers 111

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 Get the daily newsletter digital marketers rely on. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. million households).

Marketing Mix 120

Marketing Mix Digital Marketing Transform Marketing 120

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? B2B fintech marketing.

Transform 115

Transform B2C Finance Affiliate Marketing 115

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. Get the daily newsletter digital marketers rely on. In fact, the influencer marketing market grew from $1.7 billion in 2016 to $13.8

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. ” So what’s a digital marketer to do? 5 ways to adapt. It’s pointless.

SEO 107

SEO B2C Transform User-Generated 107

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Branding 111

Branding B2C Logistics Content Marketing 111

Contently B2C

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Marketers are getting better at documenting content strategy.

B2C 52

B2C Analytics Promotion Content Marketing 52

Neil Patel

DECEMBER 11, 2018

When I really started focusing on brand building, my traffic went from 240,839 in June 2016: To 454,382 in August 2016: As the Ex-CEO of Google said: Brands are the solution, not the problem. Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster. You do so by being bold.

Shipping 112

Shipping SEO User-Generated Price 112

Rock Content

JUNE 24, 2020

Therefore, marketers have started using interactive content to develop more personalized Digital Marketing experiences. As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Because each of the channels requires individual creative handling.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Drop him a note here.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). HANDPICKED RELATED CONTENT: Read These Books: Summer Recommendations from Content Marketers.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. So, what do you say? Are you ready to give it a spin?

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Bannerflow

OCTOBER 2, 2018

Increasingly brands are moving away from agencies towards their own in-house marketing teams. A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Digital marketers are taking control and removing the mystery surrounding marketing processes.

CMO 65

CMO Marketing Marketers Copywriting 65

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Global influencer marketing platforms can help marketers scale programs to discover the right people, on the right channels, and manage relationships and campaigns around the world.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only 4 percent of luxury sales. The importance of optimization.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Global influencer marketing platforms can help marketers scale programs to discover the right people, on the right channels, and manage relationships and campaigns around the world.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

The Marketing Journal

JANUARY 17, 2022

Back in 2016, The Marketing Journal interviewed Christopher Lochhead on the subject of Category Design. Here’s how he explained the concept: “The best companies don’t just invent something to sell us. They are not making products or services that just incrementally improve on whatever came before. They don’t sell us better.

Product 40

Product Product Marketing Marketing Marketers 40

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. But content marketing remains challenging. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below.

B2C 145

B2C eBook Analytics Promotion 145

Neil Patel

MARCH 19, 2019

To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are all leveraging content marketing. These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. billion a year. They are now averaging 2,118 words per post.

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Even if you’re a B2C marketer at a large company, this video is worth watching.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). A further 37.5% Another 48.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

JULY 13, 2022

Another study by Statista revealed that between 2016 and 2020, 40% of U.S. But these days, all companies — including B2C and retail businesses — need to prioritize customer success. It’s an essential marketing and future proofing strategy. Why marketers should care about customer service and support. See terms.

Customer 109

Customer CRM Health Communications 109