Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. So, what do you say? Are you ready to give it a spin?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 Why we care: Getting your marketing mix right is always a challenge. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households.

Marketing Mix 123

Marketing Mix Digital Marketing Transform Marketers 123

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Branding 111

Branding B2C Logistics Content Marketing 111

Bannerflow

OCTOBER 2, 2018

Increasingly brands are moving away from agencies towards their own in-house marketing teams. A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Digital marketers are taking control and removing the mystery surrounding marketing processes.

CMO 65

CMO Marketers Marketing Copywriting 65

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. So, what do you say? Are you ready to give it a spin?

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98