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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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10 Marketing Reports Everyone Working Online Should Read

Rock Content

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Click To Tweet. And be persistent.

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The Ultimate Guide to Event Marketing

Hubspot Marketing

Conferences are valuable for both B2B and B2C brands. In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. Trade Shows and Expositions. You can cross-promote (i.e.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot Marketing

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Let’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “ Puppy Love ” Super Bowl ad which, in January 2016, Inc. Perhaps mandatory.