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Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketingplan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.
Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketingplan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.
In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2Cmarketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’splan to use content to reach their consumers. Content Marketing Institute.
For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Click To Tweet. And be persistent.
Conferences are valuable for both B2B and B2C brands. In fact, this makes for great marketing across the board.). Event MarketingPlan. Your events should have a marketingplan separate from other efforts you do for your business. Trade Shows and Expositions. You can cross-promote (i.e.
In fact, 94% of marketersplan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Let’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “ Puppy Love ” Super Bowl ad which, in January 2016, Inc. Perhaps mandatory.
People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. For B2C brands : 12 p.m. Facebook Groups.
This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Content marketing is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for.
When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. wraps up the year with milestones In 2016, Spotify introduced its Wrapped feature and marketing hasn’t been the same since. Cummins Inc.
When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.
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