Remove 2016 Remove B2C Remove Millennials
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The Ultimate List of Email Marketing Stats for 2019

Hubspot Marketing

73 percent of millennials prefer communications from businesses to come via email. 73 percent of millennials prefer communications from businesses to come via email. Adestra , 2016). B2C Email Marketing Statistics. Gmail is a close runner-up at 27 percent. More than 50 percent of U.S. More than 50 percent of U.S.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

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Why we care about social media marketing: A guide for brands

Martech

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A lot of companies assume that YouTube is strictly a B2C channel. Marketers are increasingly focused on YouTube ads.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

The millennial market is really who banks like ours are looking to connect with.”. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. It’s a key market for us. Conclusion.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. A recent 2016 report reveals that 85% audience believe that promoted accounts help them discover new businesses. It is an impactful twitter technique to drive engagements. Promoted Accounts.

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Cocktails, Content, and Solutions to the Consumer Journey

Rock Content

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The event was given the hashtag #NewPath as a representation of how effective marketing teams must address the needs of the end consumer to have success in 2016. Effective Marketing Solutions in 2016.