Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing generates over three times as many leads as outbound marketing and costs 62% less. A whopping 77% of internet users read blogs. That’s right.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. Simply put, SaaS uses cloud technology to allow users to access the software remotely from any device connected to the internet. Instead, applications are web-based, and users can access these applications wherever they are.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

OCTOBER 1, 2019

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Encourage user-generated content, reviews, and testimonials. times more likely to trust the brand, and 7.1

Real Estate 111

Real Estate Shoppers B2C Marketing 111

Chief Martec

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. And, my lord, the number of ventures in the martech space has multiplied and scaled. Make That 268. No-code isn’t just for apps.

B2C 136

B2C CMO User-Generated Management 136

Hootsuite

APRIL 20, 2020

Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. Accordingly, the algorithm bumps up posts from accounts that a user already interacts with. How the Instagram algorithm works.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. How can video impact the user experience on your website? YouTube is free, and it has over 1 billion users. Step 4: Start Generating Leads. times more time , to be exact.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Sprout Social

AUGUST 16, 2016

It also helps to generate things like brand awareness, leads and customer engagement. But generating social media shares isn’t as easy as Tweeting something out and asking for Retweets. — Twitter (@twitter) July 20, 2016. Facebook confirmed this, noting users consumed mobile content in 1.7 Is it B2B or B2C?

User-Generated 111

User-Generated B2C Entertainment Place 111

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search.

SEO 107

SEO B2C Transform User-Generated 107

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Don’t create a worldwide #influencermarketing program all at once.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

AUGUST 26, 2020

of internet users will be watching esports events at least once a month. Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. billion by the end of 2020.

Marketing Strategy 116

Marketing Strategy B2C Marketing Marketers 116

Neil Patel

DECEMBER 11, 2018

Most people who sell beard oil probably don’t think about offering oils for coughing, but it is a similar audience and it’s a great way for you to generate extra revenue from the customer base you already have. With very little marketing, they were able to generate 943 backlinks from 187 domains. Step #2: Land and expand.

Shipping 112

Shipping SEO User-Generated Price 112

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions. Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content. It is totally integrated.

Food 94

Food PR B2C Customer loyalty 94

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. This year, I’d love to see two things: First, where is generative AI being used in your stack? Idea generation? And everybody in martech and marketing operations looks forward to the annual Stackie Awards.

B2C 76

B2C User-Generated Customer Journey Education 76

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Hootsuite

JANUARY 6, 2020

For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week. People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. For example: generating leads. For B2C brands : 12 p.m. A whopping 2.4

Marketers 145

Marketers Marketing User-Generated Promotion 145

Rock Content

MAY 3, 2016

For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. Or, brands might collect user-generated photos and stories showcasing their product. Drawing on expert advice from sports professionals across the U.S.,

User-Generated 73

User-Generated PR SEO B2C 73

Rock Content

JUNE 24, 2020

We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content. With all those interactions, users generate data for your company.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Litmus

JANUARY 4, 2019

is common in AI-generated SLs as the term generates opens,” says Flores. Fluid coding allows for flexibility in device width, maintaining a responsive look while enhancing the experience for more users because it’s supported across more email clients.”. For instance, let’s look at the subject line: “Alert! The use of ‘Alert!’

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Animalz blog

OCTOBER 4, 2022

Blank Page Problem Many horizontal products are also highly extensible, and this creates another challenge: once a user has arrived in-app, they’re confronted with an overwhelming array of possibilities, both in terms of the things they can build and the ways they can build them. Getting a single user to their “aha!”

Non-Profit 70

Non-Profit User-Generated B2C Product 70

Rock Content

JUNE 7, 2016

Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Contently B2C

AUGUST 4, 2016

A post shared by The Knot (@theknot) on Jan 23, 2016 at 3:38pm PST. It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards. A post shared by The Knot (@theknot) on Apr 12, 2016 at 8:10pm PDT.

User-Generated 52

User-Generated Branding Promotion Analytics 52

Contently B2C

SEPTEMBER 9, 2016

Artsy has become the world’s largest online database of contemporary art, allowing users to browse artwork, access artist biographies, research art shows, connect with galleries, and even bid on pieces. A photo posted by Artsy (@artsy) on Sep 2, 2016 at 2:41pm PDT. “We’re “It’s our job to help open that up.”

Education 52

Education User-Generated Management Branding 52

Markinblog

SEPTEMBER 6, 2021

Besides, the company generates the highest revenue in the world. Although most of the US-based eCommerce companies have been able to reach users from all around the world, they haven’t had much success in China, thanks to several internet laws. In 2016, the company launched JD Plus, a parallel of Amazon Prime. billion (+37.62%).

eCommerce 52

eCommerce Finance Retail Shipping 52

Markinblog

SEPTEMBER 5, 2021

Subsidiaries like Amazon Music, Audible, and Amazon Prime Video allow users to stream and download music, audiobooks, and videos, respectively. In 2020, Amazon generated sales worth $386.06 Google generated total revenue of $182.52 Amazon also owns Amazon Publishing, Amazon Web Services, and Amazon Studios. increase from $280.52

Finance 52

Finance Real Estate eCommerce Retail 52

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. We asked the respondents if they write for B2B, B2C or both.

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. AirBnB was a pioneer of user-generated content ( UGC ), now a staple with brands who want to resonate with consumers. By asking them to create it.

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Neil Patel

MARCH 19, 2019

Each company makes at least 5 million dollars in revenue a year and generates less than $1.9 These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. But once their growth slowed down, so did the number of times the shares each piece of content generated. billion a year.

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Marketing Insider Group

SEPTEMBER 15, 2015

By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Even if you’re a B2C marketer at a large company, this video is worth watching. If You Want User Generated Content, Ask for It”. We’ve got news for you, content marketers: video isn’t going anywhere.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. Just 4% expect it to decline.

Advertisers 52

Advertisers Advertising Retail Shoppers 52