Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. In 2016, they were focused on high-volume, low-cost leads. The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech. Meta saw 16.6%

Social Media Marketing 127

Social Media Marketing B2C Whitepaper Marketing 127

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. 79% of B2B buyers share white papers with their coworkers. Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Source: 2016 Content Marketing Institute. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Do a phased rollout, advises @AmishaGandhi. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5% Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111