Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. If you’re not actively telling your brand’s story online, AI will fill in the blanks for better or worse.

Branding 92

Branding PR CMO Brand Management 92

Rock Content

DECEMBER 8, 2016

By combining digital branding and content marketing, you can improve the effectiveness of your content marketing efforts. About the Author: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE.

Content Marketing 103

Content Marketing Branding Marketers Marketing 103

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Welcome to the world of public relations. Iliyana Stareva.

PR 145

PR Communications Inbound Marketing Management 145

Search Engine Land

JANUARY 12, 2023

2016: A summary of some of the questions, answers and additional confusion around the most recent Google core algorithm update and Panda becoming part of Google’s core ranking signals. 2016: Some users were seeing the new feature on Bing when searching for [speed test] or [internet speed test]. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Sprout Social

OCTOBER 4, 2016

You lose chances to track and listen to customer conversations without using a third-party management tool. It’s no doubt that brands manage comments and mentions on Instagram all the time. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. However, using the native platform will only take you so far.

User-Generated 111

User-Generated Food Communications Management 111

Hubspot Marketing

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. In fact, 59% of shoppers would rather buy from brands they know, and 21% have purchased products solely because they like the brand itself. This budding consumer behavior has paved the way for roles in brand management and public relations.

PR 144

PR Non-Profit Marketers Marketing 144