Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 139

Branding Transform Fashion Health 139

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. You also want your ad to look on-brand so your audience members can easily associate the ad with your business. This will help you continue to build brand recognition, too.)

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. With huge hits like Espresso , viral brand deals with Dunkin Donuts, and a Tiny Desk concert that racked up 8.8 cumulative engagement in 2024. Ready to get into social listening?

User-Generated 107

User-Generated Social Media Marketing Management Branding 107

Hubspot Marketing

AUGUST 8, 2022

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. Branded hashtag challenge. So far, branded hashtag challenges seem to be the most popular approach for brands on TikTok. Brand takeover ad.

Branding 145

Branding User-Generated Promotion Advertising 145

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Mind-blowing.

Entertainment 332

Entertainment User-Generated Price Promotion 332

SocialPilot

JULY 16, 2024

Key Takeaways: In a nutshell, based on all the data collected by multiple brands, we can say that it is always safe to post your post during the: Office commute times when people travel to work in the early morning or wind up their workday and are coming back home. Similar to Saturday, people are relaxed and browsing through the internet.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? If it fits with your brand, you may want to take note and highlight your products and services with a confident vibe. They maintain focus.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 136

Gen Z Millennials Branding Transform 136

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Buffer Marketing

AUGUST 2, 2024

  In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched. Since the majority of social media users are more concerned with keeping up with their favorite brands and friends, and most of them have yet to migrate, the lure of these networks is not enough for most users. 

Communications 112

Communications Product Place Branding 112

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. This type of exposure has brought brands increase as high as 33%.

User-Generated 115

User-Generated Education Real Estate Transform 115

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The post How contact tracking tech can reconnect brands with former customers appeared first on MarTech. Connecting with past users when they move on.

Customer 119

Customer Branding Millennials User-Generated 119

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video. August 10, 2021.

Video Marketing 115

Video Marketing Branding User-Generated Marketers 115

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. 32% of U.S.

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Hootsuite

NOVEMBER 8, 2022

Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. Increase brand awareness. Cameo’s Snap x Cameo Advertiser Program allows brands to create custom video ads exclusively for Snapchat. What is Cameo? Gif via Cameo. Launch a product.

Promotion 112

Promotion Branding Price User-Generated 112

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Branding 98

Branding Marketers Marketing Influencer Marketing 98

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). How does the YouTube algorithm work in 2020?

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . Conclusion.

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Hootsuite

FEBRUARY 20, 2020

For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there. in 2019 , compared to 6% in 2018 (and 15% in 2016). Brands on Instagram.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies.

Fashion 108

Fashion Influencer Marketing User-Generated Branding 108

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Litmus

AUGUST 19, 2021

Sometimes these mistakes are more fixable than others and won’t negatively impact your brand. While every brand has their own specific checks (like using sentence case for headlines or including a privacy policy), we’ve gathered 29 of the most common—and critical—checks for every campaign. Other times, you’re not so lucky.

Email Marketing 124

Email Marketing Branding Marketers Marketing 124

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Martech

JANUARY 6, 2022

Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. Yum Brands has also been a groundbreaker in terms of acquiring and developing its own AI and experience technology. Why we care.

Finance 125

Finance Retail Food Customer 125

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Here’s how some of them look like in Gmail: How other brands are using this hack. The popularity of this hack is increasing, but there are still many brands who have yet to use it.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Recently I interviewed Allan Dib on the Jeff Bullas Show Podcast and we discussed the extraordinary success of “The One Page Marketing Plan”, a book he published in 2016 that has over 6,763 ratings. In the news.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. How Live Streaming Benefits Brands. Go-Global ).

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

Transform 145

Transform Social Media Marketing Education Fashion 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171