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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 131
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Learning From 100 Years of the World’s Greatest Brand

Businesses Grow

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 122
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10 Safe and Reliable Sites to Buy YouTube Views in 2023 (Real & Active)

Jeff Bullas

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Mind-blowing.

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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 133
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How Brands are Investing in Video Marketing On a Budget [2022 Data]

Hubspot Marketing

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video. August 10, 2021.