Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Instagram general demographics. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Ages 25–29: 57%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. billion in 2016 to $9.7 billion in 2020, and $13.8

Gen Z 131

Gen Z Millennials Retail Price 131

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. 2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2014 - Musical.ly

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2016, 18.1 trillion views. In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. Digital Advertising is Targeted.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. It’s Where Everyone Is.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hootsuite

MARCH 4, 2020

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. How brands can use Byte.

Gen Z 135

Gen Z Place Branding Education 135

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand. Run Hide Fight.

Education 111

Education Gen Z Millennials Promotion 111

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. are under 30, accounting for the Gen Z audience and younger millennials. are 50 and up.

Millennials 128

Millennials Gen Z User-Generated Marketers 128

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 123

Gen Z Transform Entertainment Customer Journey 123

Hootsuite

JULY 8, 2019

An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. As with a crossover episode of two great shows (like the COPS episode of X-Files ), it adds excitement and novelty to your content calendar , and gives your brand a big boost in the process.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

APRIL 29, 2024

Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What brands can learn: Your hosts are arguably the most important part of your show. What brands can learn: Sometimes, you can’t snag a celebrity to host your podcast. And that makes sense. Wanna watch it?

Gen Z 113

Gen Z Fashion Millennials Food 113

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The most popular branded YouTube channel is LEGO, which has over 7.1

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests. It has even become a popular non-Google tool to search for content.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016. This example from luxury watch brand Shinola is engaging in many dimensions.

Customer 106

Customer Gen Z Manufacturing Energy 106

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. TikTok brand collaborations can either be in paid or reward-based campaigns.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Rock Content

MAY 10, 2024

Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery. But what is social commerce, and how can brands use it to drive conversions?

Shoppers 97

Shoppers Gen Z Digital Marketing Copywriting 97

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. YouTube helps about 90% of the viewers to discover new brands or products.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Gen Z 100

Gen Z CMO Marketing Strategy Content Marketing 100

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! They can introduce your brand to new audiences and strengthen your reputation. Ask your customers to share their feedback on these platforms.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketers 111

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. This allows you to quickly apply your branded elements to any designs you create in the editor. Let’s look at the best practices for social media design.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. In 2018, ByteDance merged with Musical.ly

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. After that, select which category best represents the brand and click Next.

Gen Z 52

Gen Z Social Media Marketing User-Generated Thought Leadership 52

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. The QQ and QZone are great examples of a social media brand that gained traction long before we signed on to well-known platforms owned by U.S. QZone, a social media site and app, launched in 2005.

Gen Z 143

Gen Z Millennials User-Generated eCommerce 143

Hubspot Marketing

JUNE 28, 2023

In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” In response, the company’s leadership tried to distance the brand from the partnership. So far, 2023 has been a challenging year for Bud Light. Knowing your audience.

Gen Z 132

Gen Z Millennials Price Promotion 132

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Brands like Sephora , Walmart , and Beardbrand are already using Reels.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hubspot Marketing

SEPTEMBER 18, 2019

Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016. Each month, almost 260,000 people listen to her music on Spotify.

Gen Z 145

Gen Z Advertisers Advertising Influencer Marketing 145

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145