Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 128

Gen Z Branding Millennials Transform 128

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Branding 109

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertisers Advertising 130

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns.

PR 130

PR Influencer Marketing Advertisers Advertising 130

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketers 127

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Of the top brands using Instagram, 60% use the same filter for all content. Don’t believe us? billion users.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 92

Branding Marketers Marketing Influencer Marketing 92

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Top 3 Best Twitter Alternatives.

Gen Z 133

Gen Z Marketers Marketing Millennials 133

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences.

Gen Z 131

Gen Z Millennials Retail Price 131

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. What is Ozempic and how did it get so popular?

Health 129

Health Marketers Marketing Promotion 129

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. Takeovers usually take place between influencer and brand Instagram accounts within the same industries or geographic locations.

Logistics 144

Logistics Promotion Energy Branding 144

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

PR 145

PR Communications Inbound Marketing Management 145

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Transform 124

Transform B2C Finance Affiliate Marketing 124

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Nordstrom isn’t the only big brand using the platform. Why Sell on Instagram?

User-Generated 143

User-Generated Shipping Influencer Marketing Product 143

Sprout Social

MAY 3, 2017

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% more likely to buy from a brand they follow on social media. Use Influencer Marketing to Help PR.

PR 108

PR Influencer Marketing Promotion Management 108

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 40

Influencer Marketing Marketers Marketing Analytics 40

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only 4 percent of luxury sales. The results were impressive. The importance of optimization.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a strategic way to both attract and engage consumers. times more likely to trust the brand, and 7.1 Quick Takeaways.

Real Estate 111

Real Estate Shoppers B2C Marketers 111

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic posts length: 1 to 80 characters. It’s a tall order!

Entertainment 144

Entertainment SEO Promotion Advertising 144

The CMO Survey

JUNE 16, 2020

On average, marketers report they have gained about 5% in their budgets during the pandemic and expect an 4% increase in digital marketing spending over the next year. Marketing leadership promoted : 62.3% of marketers report that the marketing function has increased in importance during the pandemic.

CMO 130

CMO Transform Customer Acquisition B2C 130

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Bannerflow

AUGUST 17, 2021

It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. So what makes great e-commerce marketing and a successful campaign? Eco-friendly footwear and apparel brand, Allbirds, were formed from a Kickstarter campaign in 2016.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. Why Social Proof is Important for Digital Marketing. Businesses are averaging $6.50

Influencer Marketing 111

Influencer Marketing Shoppers Food Non-Profit 111

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers. Influencers Build Relationships.

SEO 111

SEO Influencer Marketing Food Advertising 111

Neil Patel

SEPTEMBER 14, 2021

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. How Can Marketers Use VTubers?

Fashion 106

Fashion Promotion Energy Influencer Marketing 106

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” So it’s no wonder why Instagram is nudging brands to switch. We highly recommend sticking to a business profile if you’re a brand, however.

Analytics 111

Analytics Branding Influencer Marketing Promotion 111

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

User-Generated 95

User-Generated Influencer Marketing Promotion Branding 95

Buffer Marketing

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. Earned channels can drive brand awareness and boost your reputation.

PR 134

PR User-Generated Promotion Key Performance Indicator 134

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! Then incorporate it into your own social posts, email marketing, and product copy. Influencer endorsements. That’s the power of an influencer!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketers 111

Hubspot Marketing

MAY 6, 2022

“As marketing leaders evaluate their budgets and organize their plans for the year ahead,” she says, “a bit of context and clarity can lend helpful structure.”. Consider that 76% of companies plan to boost spending across areas such as branded influencer content, ads in social media stories and ads in social media feeds.

Social Media Marketing 98

Social Media Marketing Marketers Marketing User-Generated 98