Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Mind-blowing.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 126

Branding Transform Fashion Health 126

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 123

Branding Fashion Food Communications 123

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 2) Brands will lean on messaging apps more than ever.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 117

Branding Transform Energy Marketers 117

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Branding 103

Branding Shipping Price Food 103

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). How does the YouTube algorithm work in 2020?

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketers 127

Hubspot Marketing

JANUARY 17, 2019

Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Not many brands are brave enough to touch the products they're selling with unconventional copy. Does their brand voice carry over to the product descriptions, you ask? UrbanDaddy.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Promotion 145

Promotion Place Transform Product 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 108

Education Marketing Strategy Branding Energy 108

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . Conclusion.

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. 2) How to Build a Brand That People Love, featuring Virgin America. Networking. Exclusive Content.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand.

Education 111

Education Gen Z Millennials Promotion 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. Getting Started With Ads. This means that you will have to send an email asking for access.

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

DECEMBER 4, 2017

That's over a 75% increase from 2016. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine. million units. Limbic Life: Project VITALICS. Boursin: The Sensorium.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

JUNE 30, 2021

For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. Then, in 2016, Instagram incorporated it into their platform. Social media stories are the perfect place for sharing the less curated and styled parts of your business’s products and services.

User-Generated 143

User-Generated Food Branding Promotion 143

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. According to the Sprout Social Q3 2016 Index , 57.5% There are more than 1.86

Marketing Strategy 111

Marketing Strategy Marketers Marketing Social Media Marketing 111

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 115

Food Energy Health Place 115

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S. companies.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Post at the right place and time. sproutsocial.

Transform 145

Transform Social Media Marketing Education Fashion 145

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Social media. Organic vs. paid social: Which reigns supreme?

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Is your brand always seeking new ways to gain customer loyalty and retain customers?

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hubspot Marketing

JULY 31, 2018

Timberland stands out as a helpful brand by offering customers a fun and useful alternative. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place.

Shoppers 145

Shoppers Marketers Marketing Food 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Top 3 Best Twitter Alternatives.

Gen Z 133

Gen Z Marketers Marketing Millennials 133

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Beauty brands might list products, while car dealerships could list their in-stock vehicles. Place ads that run on Marketplace. Increase your brand’s visibility. Brands are seeing huge results, too.

Shoppers 145

Shoppers Retail Price eCommerce 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Litmus

JUNE 23, 2023

Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. We’d also like to give a special shout out to Litmus Community member Ryan Field who mentioned this technique in 2016 —and called it a “super old” preview text hack. Email clients are always changing (on average, every 1.2

Real Estate 144

Real Estate Email Marketing Branding Place 144

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145