Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?” Apparently, plenty of brands. The Hard Truth: Customers Want Brands that Listen. I had to read more. At least, at first.

CMO 145

CMO PR Marketing Marketers 145

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Brands who rely on the intern to connect with their consumers at scale and manage their social presence have always been missing the mark.

PR 111

PR B2C Management Advertisers 111

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Hubspot Marketing

JULY 22, 2024

While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Retail 111

Retail Tentpole Shoppers PR 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Good stuff, right?

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Duct Tape Marketing

FEBRUARY 26, 2025

SEO strategy must evolve Instead of chasing organic traffic, brands should focus on influencing audiences where they are on social platforms, communities, and third-party sites. Online marketing is more than traffic Success is about brand visibility, trust, and engagement rather than just website visits. It is a PR job.

Marketing Strategy 76

Marketing Strategy Food SEO Marketing 76

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. First, separate queries into branded—those that include company or product names—and unbranded buckets. Increases in branded search traffic can be reported as an indicator of increased brand awareness.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand. Run Hide Fight.

Education 112

Education Gen Z Millennials Promotion 112

Hubspot Marketing

AUGUST 9, 2018

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.

PR 144

PR Non-Profit Marketing Marketers 144

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. Not only can it help with your site’s indexing but it can also help with brand building, which indirectly will help boost your rankings as well. Google loves brands. They both believe in brands. Google loves brands. Focus on a niche.

SEO 145

SEO User-Generated PR Education 145

Sprout Social

NOVEMBER 15, 2018

Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. How our questions and issues are handled by companies across social directly affects how we feel about their brand as a whole. Sprout Social Index, 2018 ). A collaborative approach.

Customer 107

Customer PR Communications Customer Journey 107

Buffer Marketing

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. Earned channels can drive brand awareness and boost your reputation.

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Hubspot Marketing

APRIL 25, 2017

Next, take ownership of attracting candidates to your company's brand and make them interested in learning more. 3) Spreading Brand Awareness. It can sometimes seem like today's biggest brands seemed to have popped up out of nowhere. Blogging: Running a consistently high-quality blog will also help you build brand awareness.

PR 112

PR Inbound Marketing eBook Place 112

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. Here are nine goals to help your brand get noticed. Goal 1: Increasing brand awareness. Goal 6: Enhancing brand reputation. Goal 1: Increasing Brand Awareness. Increasing brand awareness is all about getting the message out to potential customers.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Marketing Insider Group

NOVEMBER 20, 2019

Activating your employees to tell your brand story. And, if they’re skilled at communicating to millennials, they might become your best PR people. A 2016 Deloitte study discovered that 82 percent of businesses see company culture as a major competitive advantage. Align with your brand guidelines. It’s a win-win.

Transform 111

Transform Fashion Manufacturing Millennials 111

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

User-Generated 111

User-Generated PR Promotion Advertisers 111

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. Build a Stronger Brand Identity. Why should I trust this brand?

Product 53

Product Branding PR Education 53

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. The worst thing anybody can say about your brand is nothing. Respect the brand. John Wolf, Senior Director of Global PR, Marriott. Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content.

Food 94

Food PR B2C Customer loyalty 94

Search Engine Land

NOVEMBER 29, 2022

In his SMX West 2016 presentation titled How Google Works: A Google Ranking Engineer’s Story , Paul Haahr shared the following: “Another problem we were having was an issue with quality and this was particularly bad. We are perceived as a brand with thematic authority and trustworthiness. Processing…Please wait.

Whitepaper 95

Whitepaper PR User-Generated Advertisers 95

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster). Statista ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

MARCH 17, 2021

Penney’s 2016 financial report. Providing a consistent experience is one of the best ways to build trust in your brand , and customers expect to receive the same product every time. That’s why so many of the world’s biggest brands outsource manufacturing operations to countries like China, Taiwan, and Vietnam.

Manufacturing 123

Manufacturing Shipping Price Logistics 123

Adobe Experience Cloud Blog

DECEMBER 10, 2015

This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. So while Black Friday sales probably weren’t as high as usual (the REI.com site was not closed), there was definitely a bump in brand-awareness and goodwill. Experience is Everything.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc.

SEO 92

SEO PR Marketing Marketers 92

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Kevin Indig

JULY 31, 2023

For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. ” ( source ) Mueller’s statement stands in contrast to the idea of the reasonable surfer model, which weights links based on their likelihood to be clicked. At G2, we optimized the footer.

SEO 98

SEO PR Place Product 98

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. Brand leaders at major consumer brands cut their teeth on PPC under Mark Irvine’s guidance. What Mark meant to me Back in 2016 I presented at my first Pubcon Vegas (my first big talk).

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. This was back in 2016. Where it started. One campaign. That was it.

PR 79

PR SEO Traditional Marketing Copywriting 79

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

PR 64

PR Shipping Retail Branding 64

SmartBrief - Marketing

JUNE 12, 2023

Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. Your personal brand is more than just what you say about yourself — it’s how you say it. If you aren’t confident in your writing, no problem — PR agencies and freelance editors can help.

PR 52

PR Fashion Communications Education 52