Sprout Social

OCTOBER 31, 2016

And to further educate Sprout subscribers, the first chat of every month will focus on our product. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. Product Focus: Using Brand Keywords to Drive Engagement. Hope to see you there!

Social Media Marketing 84

Social Media Marketing Education Management Branding 84

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! But it could also signify important company objectives such as increasing brand awareness to a certain segment about your new product.

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 120

Branding Transform Fashion Health 120

Adobe Experience Cloud Blog

JANUARY 13, 2016

We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why. So what words do marketers want to say sayonara to in 2016? Marketing-Specific. Most likely, no.

Thought Leadership 91

Thought Leadership Communications Email Marketing Promotion 91

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. What does this brand personify?

Branding 134

Branding Thought Leadership Millennials Product 134

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.

Video Marketing 107

Video Marketing Branding User-Generated Marketing 107

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. As marketers, we need to become master storytellers of our brand and who better to tell us how than Andrew Gordon, Directing Animator at Pixar, and Rebecca Stockley, founder of Bats Improv?

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video.

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Place 145

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 92

Branding Marketing Marketers Influencer Marketing 92

Hubspot Marketing

JANUARY 17, 2017

When it comes to building a memorable brand, it's all about consistency. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Developing a consistent brand starts with creating a brand style guide. See the full style guide here.

Branding 145

Branding Management Product Marketing 145

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Why Customers? As for you, our reader, are you surprised at the survey results?

CMO 92

CMO Marketing Marketers Place 92

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023. Many tech companies continually release new products, with greater innovations and better interfaces.

Entertainment 112

Entertainment Advertisers Advertising Education 112

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 111

Branding Manufacturing Entertainment User-Generated 111

Hubspot Marketing

JANUARY 29, 2019

However, since we’ve spent the majority of our careers optimizing content for algorithms, it can be challenging to flex a creative muscle that’s slowly withered away from inactivity and, in turn, move people emotionally and sear your brand into their memories. What is a brand story? How to Write a Brand Story. Nothing’s perfect.

Branding 141

Branding Food Inbound Marketing Entertainment 141

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 121

Social Media Marketing Gen Z Health Marketing 121

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The entire process is automated.

Customer 113

Customer Branding Millennials User-Generated 113

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? promotions, behind-the-scenes, user-generated content) will help engage your audience and keep them interested in your brand. Coordinate with other marketing efforts Let’s say you’re launching a new product. Manual publishing also has its challenges.

Social Media Marketing 105

Social Media Marketing User-Generated Branding Promotion 105

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Branding 111

Branding Food Health Advertisers 111

Hubspot Marketing

MAY 10, 2017

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. 8 Brands That Used the Scarcity Principle to Promote and Sell Products. 1) Snap Inc.

Branding 128

Branding Price Shoppers Law 128

The Marketing Journal

JANUARY 17, 2022

Back in 2016, The Marketing Journal interviewed Christopher Lochhead on the subject of Category Design. They are not making products or services that just incrementally improve on whatever came before. Here’s how he explained the concept: “The best companies don’t just invent something to sell us. They don’t sell us better.

Product 40

Product Product Marketing Marketing Marketers 40

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Searchmetrics study shows most apps are not utilizing Google App Indexing 2016: While most top websites had apps, only 30% of those Android apps and 19% of those iOS apps had deployed App Indexing.

Search Marketers 88

Search Marketers User-Generated Marketing Marketers 88

Welcome Software

JUNE 28, 2022

Online stores have a similar practice called product taxonomy. Since 70% of users prefer intuitive web designs, understanding how product taxonomy plays a part is invaluable. Key takeaways: Product taxonomy is the online organizational structure of all your products so customers can find what they want with minimal clicks.

Product 40

Product Shoppers Food Analytics 40

Search Engine Land

JANUARY 27, 2023

Google Updates The General Guidelines Section Of Their Webmaster Guidelines 2016: It expanded on examples about how to help Google find your webpages, how to give them better ideas on what those pages were about and how to make webpages that are good for visitors. The product is not complete. It will improve.” Not at all.

Search Marketers 109

Search Marketers Real Estate SEO Marketing 109

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 107

Food Energy Place Health 107

Martech

MAY 24, 2024

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud. What’s new?

Shoppers 111

Shoppers CMO Customer Product 111

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. AdWords And Bing Ads Both Having Late-Week Reporting Troubles 2016: Google AdWords reports weren’t downloading or printing.

Search Marketers 107

Search Marketers Marketing Marketers Advertisers 107

Search Engine Land

FEBRUARY 1, 2023

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 118

Search Marketers Shoppers SEO Marketing 118

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 109

Search Marketers Non-Profit Marketing Marketers 109

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Branding 100

Branding Shipping Price Food 100

Rock Content

SEPTEMBER 23, 2020

Brands approach their customers by calling them by their names, offering what they want, and making more accurate contact. How can brands run personalized marketing? Personalized marketing is a strategy that helps brands to communicate with individual customers in highly targeted approaches. Keep on reading!

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? Increase your productivity Your social networking moves have to be systematic to increase productivity. The result?

Customer 112

Customer Social Media Marketing Analytics User-Generated 112

Search Engine Land

JANUARY 25, 2023

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Search Marketers 78

Search Marketers Real Estate Retail Marketing 78