Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. With huge hits like Espresso , viral brand deals with Dunkin Donuts, and a Tiny Desk concert that racked up 8.8 cumulative engagement in 2024. Ready to get into social listening?

User-Generated 98

User-Generated Social Media Marketing Management Branding 98

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing?

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 130

Gen Z Millennials Branding Transform 130

Many Chat

MAY 20, 2022

In 2016 the platform launched its “product tagging” feature, enabling business owners to tag products in their IG feed to take customers straight to their shops, increasing engagement and overall sales. Today, that feature has been expanded once more to give everyone the ability to tag products. What is product tagging?

Product 98

Product eCommerce Promotion Branding 98

Hubspot Marketing

FEBRUARY 3, 2023

11 Free Email Hacks to Step Up Your Productivity 1. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Organization is the ultimate key to productivity and emails often fall on the back burner. 2016 and has been updated for comprehensiveness. Create folders.

Product 98

Product Finance Management Communications 98

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.

Video Marketing 115

Video Marketing Branding User-Generated Marketing 115

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 117

Branding Transform Energy Marketers 117

Hubspot Marketing

JANUARY 17, 2019

Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Keep reading, and you see a conversational tone that mildly mocks the silliness of the product, but also loops the reader in on something kinda fun. Copywriting Examples. UrbanDaddy.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Hubspot Marketing

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Need further convincing? What is relationship marketing?

Food 145

Food Customer loyalty Marketers Marketing 145

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

JULY 22, 2024

This can include: Positioning Market share Offerings Pricing Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. What problems do they have that your product or service can fix?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The entire process is automated.

Customer 113

Customer Branding Millennials User-Generated 113

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. 32% of U.S.

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

Hubspot Marketing

MAY 15, 2018

Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. Is there new technology out there that could conflict with our product? What is a SWOT analysis?

Price 145

Price Market Research Product New Technology 145

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. Without awareness, your brand remains invisible to customers. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 98

Branding Marketers Marketing Influencer Marketing 98

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Superlist is a productivity app that helps teams and individuals change the way they work. Too often, you land on a website and have to figure out what the brand is about. Image Source.

Place 145

Place Promotion Transform Product 145

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?” Apparently, plenty of brands. The Hard Truth: Customers Want Brands that Listen. I had to read more. At least, at first.

CMO 145

CMO PR Marketing Marketers 145

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). How does the YouTube algorithm work in 2020?

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Create more effective branding.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Video Marketing 145

Video Marketing Education Marketers Marketing 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketers 132

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. No products were being sold. sproutsocial.

Transform 145

Transform Social Media Marketing Education Fashion 145

Hubspot Marketing

DECEMBER 4, 2017

That's over a 75% increase from 2016. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine. consumers of Boursin's distinct taste and product selection.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. Communication. 24/7 Cycle.

PR 144

PR Transform Communications Price 144

Litmus

APRIL 26, 2021

As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. At the heart of her production company is a very solid ethos, one in which everyone can be represented. More and more brands are understanding the importance of standing up for what they believe in.

Fashion 133

Fashion Retail Energy Education 133

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Check out her two-minute talk here: We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly to product announcements and event invites. It really is that easy.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. How Live Streaming Benefits Brands. Go-Global ).

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Is your brand always seeking new ways to gain customer loyalty and retain customers?

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023. Many tech companies continually release new products, with greater innovations and better interfaces.

Entertainment 111

Entertainment Advertisers Advertising Education 111

Marketing Insider Group

FEBRUARY 16, 2021

Creating content around those questions is one of the most effective ways to have content that performs well in searches for your products for years on end. Your sales, customer service, product development, and engineering teams can be fruitful sources of the topics for these questions. And there’s a bonus. Image courtesy of Pixabay.

Manufacturing 142

Manufacturing B2C Transform Shipping 142

Sprout Social

JUNE 30, 2021

For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. Then, in 2016, Instagram incorporated it into their platform. Social media stories are the perfect place for sharing the less curated and styled parts of your business’s products and services.

User-Generated 142

User-Generated Food Branding Promotion 142

Sprout Social

DECEMBER 8, 2020

In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. Because videos are available on so many platforms these days, brands should know where to focus their efforts. Videos in the awareness stage are often short, such as product trailers. Product videos.

Video Marketing 145

Video Marketing Place Product Branding 145

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Timberland stands out as a helpful brand by offering customers a fun and useful alternative. Image courtesy of Lemon&Orange Youtube channel. AMC Theatres.

Shoppers 145

Shoppers Marketers Marketing Food 145