Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. With huge hits like Espresso , viral brand deals with Dunkin Donuts, and a Tiny Desk concert that racked up 8.8 cumulative engagement in 2024. Swift’s Fortnight (feat.

User-Generated 98

User-Generated Social Media Marketing Management Branding 98

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. Key Takeaways: In a nutshell, based on all the data collected by multiple brands, we can say that it is always safe to post your post during the: Office commute times when people travel to work in the early morning or wind up their workday and are coming back home.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Hubspot Marketing

MAY 10, 2017

Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products. 1) Snap Inc.

Branding 145

Branding Price Shoppers Law 145

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 112

Branding Manufacturing Entertainment User-Generated 112

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Branding 145

Branding Food Automobile Advertising 145

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Early reports showed nearly 100 million daily active users engaging with the feature that closely resembles Snapchat’s own stories function. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel.

Branding 111

Branding User-Generated Promotion Social Media Marketing 111

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 131

Gen Z Millennials Branding Transform 131

Sprout Social

AUGUST 15, 2016

Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. With this feature, users can add photos or live videos that only last for 24-hours before vanishing.

Branding 104

Branding User-Generated Social Media Marketing Management 104

Sprout Social

NOVEMBER 14, 2016

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? The process is easy and again, users can connect up to five accounts. How to Add Multiple Instagram Accounts.

Management 111

Management Branding Fashion User-Generated 111

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Rock Content

SEPTEMBER 29, 2016

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive. Learn more about GITEX and ScribbleLive.

Content Marketing 69

Content Marketing User-Generated Marketing Marketers 69

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Without awareness, your brand remains invisible to customers.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.

Video Marketing 115

Video Marketing Branding User-Generated Marketing 115

Hubspot Marketing

APRIL 4, 2024

billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? How are brands using UGC? What is user-generated content? So let’s see where to use UGC right now to promote your brand!

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Rock Content

OCTOBER 12, 2016

We found three brands that are doing this extremely well: Red Bull, Casper and American Express. The magazine serves as a marketing tool for Red Bull, and the company provides financial support to supplement the advertising revenue generated by the publication. Red Bulletin – Red Bull. What is it? Why it’s Great. by Josh Rakic.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform 80

Transform Millennials Analytics User-Generated 80

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.” Connecting with past users when they move on. Connecting with past users when they move on. The right tool for the job.

Customer 112

Customer Branding Millennials User-Generated 112

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. — Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. Uses Branded & Popular Hashtags.

User-Generated 110

User-Generated Analytics Branding Management 110

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. More Customer Service Chatbots.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

OCTOBER 28, 2016

They get a chance to win something of value and engage with your brand and in a new and exciting way. A contest will undoubtedly provide a brand with more social media engagement and increased awareness. Go beyond exposure and monetary prizes and include incentives that set your brand apart from competitors. ENGAGEMENT.

Customer Journey 101

Customer Journey User-Generated Branding Customer 101

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. What is a pop-up form?

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Hubspot Marketing

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Need further convincing? What is relationship marketing?

Food 145

Food Customer loyalty Marketing Marketers 145

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 130

User-Generated SEO Branding Management 130

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. of YouTube users are from the United States. billion views.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies.

Fashion 109

Fashion Influencer Marketing User-Generated Branding 109

Hubspot Marketing

DECEMBER 6, 2023

Since it began in 2016, Spotify Wrapped has given users a detailed analysis of their listening habits each year. Since then, Spotify users can see their year-end data within the platform’s app and easily share listening stats directly to their Instagram stories. That’s a lot of positive engagement Spotify can count on each year.

User-Generated 123

User-Generated Branding Marketers Marketing 123

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 98

Branding Marketing Marketers Influencer Marketing 98

Search Engine Land

FEBRUARY 24, 2023

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. They almost always explicitly ask for users to take some form of action, whether that’s a click, share or submission. — Save Your Sole (@saveyoursole) October 11, 2016. Through Oct.

User-Generated 111

User-Generated Promotion Price Management 111

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

User-Generated 105

User-Generated Whitepaper eBook Partner Marketing 105

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Branding 78

Branding Manufacturing User-Generated Retail 78

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. User Intent Metrics. Part of the foundation of any effective SEO strategy is keyword and user intent research. There are three major metrics that provide insights regarding user intent.

SEO 133

SEO Thought Leadership User-Generated Analytics 133