Marketing Insider Group

NOVEMBER 3, 2017

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging.

Video Marketing 108

Video Marketing Market Trends Marketers Marketing 108

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 113

Food Energy Health Place 113

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Building Rapport.

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Video Marketing Marketing Strategy Customer Acquisition Marketers 75

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

JULY 15, 2020

As a marketer, you likely already know how effective the combination of video and marketing tactics can be. At this point, we've seen millions of brands boost awareness by going live on Facebook and LinkedIn. We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Live videos.

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Video Marketing Place Product Branding 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

Learn the new phenomenon of people-based marketing and how you can create those meaningful and effective connections with your audience. 2) How to Build a Brand That People Love, featuring Virgin America. We all know and love the brand of Virgin America—learn how to build an incredibly unique and eye-catching brand.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. How Live Streaming Benefits Brands.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. People upload 500 hours of video every minute.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. Remember the Pokémon Go craze of 2016? It’s being used more and more as a tool for brands to reach customers.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. — Tide (@tide) April 21, 2016. Increase Brand Awareness. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit.

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Whitepaper User-Generated eBook Partner Marketing 103

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Multimedia production–the use of various digital canvases such as text, audio, animation, photography, video, etc.–allows Build a Stronger Brand Identity. photo credit: Pixabay.

Product 53

Product Branding PR Education 53

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed.

User-Generated 145

User-Generated Price Place Product 145

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. These are a few ways you can do this: Video Embed Links.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

JULY 6, 2016

The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. Coming soon! DFsuvnXkuL.

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Thought Leadership Fashion Retail Social Media Marketing 91

Search Engine Land

NOVEMBER 29, 2023

.” “Like LEGO and Boots’ ads, which make up the rest of the top three, it grabbed people’s attention by trying something different from the usual festive fare and combined it with strong branding.” Other ads, such as Shelter, also did well, but missed out on the top three because of poor brand recall.

Shoppers 96

Shoppers Retail Digital Marketing Advertisers 96

Hubspot Marketing

AUGUST 4, 2017

When Facebook analyzed their users’ video consumption data in 2016 , they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. According to Psychology Today, brand preference is largely an emotional decision. 2) Hook Your Audience. 6) Make it Credible.

Inbound Marketing 112

Inbound Marketing Entertainment User-Generated Branding 112

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Transform 115

Transform B2C Finance Affiliate Marketing 115

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Building brand presence. The way that a lot of brands Tweet is very one dimensional. 1 action brands can take to prompt consumers to buy. Twitter Video. Networking.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Hubspot Marketing

NOVEMBER 16, 2017

In November of 2015, Facebook hit over 8 billion daily video views , doubling the video traffic in less than a year. The savvy brands who have jumped on this trend are already seeing the benefits of early adoption. For example, 3D printer ecommerce brand Robo took advantage of this trend and generated $4.7

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

MAY 26, 2023

After all, it's brand new. Not only do most people prefer watching videos over reading, you may reach new audiences on video apps like TikTok and YouTube that you wouldn't have otherwise gotten to on other channels. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Most local brands apply this trick and it works. Advertising on Twitter.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Tech Savvy-Ness.

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Marketers Marketing Inbound Marketing Advertisers 112