Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. in 2019 , compared to 6% in 2018 (and 15% in 2016). Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Rock Content

APRIL 25, 2023

In 2016, Social Media Today examined Buzzfeed’s popularity. Well, Buzzfeed is known for easy-to-read content along with clickbait headlines, specifically designed to grab attention and get people to click through. ” We’re also going to talk you through how to write a listicle for the best content marketing and SEO results.

Whitepaper 90

Whitepaper SEO Entertainment Education 90

Neil Patel

AUGUST 19, 2021

Then create a content marketing strategy around YouTube. What makes YouTube such a lucrative platform is this: The content is searchable on Google. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Writing not your style? Are you a better speaker?

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

JUNE 16, 2016

It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. Instead of putting the silver fox on a white paper landing page, create a ROI calculator, and introduce your audience to your CEO or CTO. I can’t figure it out, and I bet your target audience can’t either.

Whitepaper 75

Whitepaper Marketing Marketers Promotion 75

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

OCTOBER 23, 2020

Content writing agencies can create excellent content that is optimized according to SEO principles to boost engagement and conversion. This can include posts on social media networks, company blogs, or creating gated assets like PDFs and whitepapers. Multiple end-to-end marketing agencies outsource their work.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. Your offer is the most important aspect of your holiday marketing campaign. Make them: 1.) Attainable. Measurable. Time-bound. It’s beneficial to find out as many details about your target audience as possible.

Whitepaper 65

Whitepaper Promotion Marketing Marketers 65

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Duct Tape Marketing

FEBRUARY 27, 2017

The premise behind a content upgrade, as we’ve previously explained on the Duct Tape Marketing Blog, is this: “Write a really great, useful blog post and then when people show up to read it offer them an “upgrade” to the content in the form of a checklist, video, or case study relevant to the topic in exchange for content details.”.

eBook 68

eBook Whitepaper Energy eCommerce 68

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception. B2B Content Marketing Tutorials.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Content Marketing.

PR 144

PR Non-Profit Marketing Marketers 144

Moz

MAY 19, 2019

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. A casual observer could be forgiven for asking: How could that be true in three different years? From Seagate.

Content Marketing 58

Content Marketing Transform Whitepaper Marketing 58

Duct Tape Marketing

MARCH 17, 2017

Even though the content gets fewer shares, it never loses its value. Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. Both the posts were published in January 2016. Different forms of linkable content.

Whitepaper 64

Whitepaper Entertainment eBook User-Generated 64

Hubspot Marketing

AUGUST 20, 2024

One LinkedIn user who does this well is Erin Balsa , content marketing consultant at Haus of Bold. This useful feature helps creatives like copywriters, marketers, and designers showcase their work. Editor's note: This post was originally published in June 2016 and has been updated for comprehensiveness. Image Source 8.

Whitepaper 109

Whitepaper Copywriting Management Place 109

Hubspot Marketing

FEBRUARY 3, 2023

Here's a chart based on data from early 2016: Source: Atlas 6) Search in a Giphy You know that coworker who always seems to find the perfect animated GIFs for your social posts or internal chat client? Visual content is growing in demand from your audience, and infographics are particularly shareable.

eBook 126

eBook User-Generated Whitepaper Thought Leadership 126