Search Engine Land

MARCH 9, 2023

Searchmetrics study shows most apps are not utilizing Google App Indexing 2016: While most top websites had apps, only 30% of those Android apps and 19% of those iOS apps had deployed App Indexing. A new ranking treatment for “top-rated” products was live on mobile and desktop.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

JANUARY 12, 2023

2016: A summary of some of the questions, answers and additional confusion around the most recent Google core algorithm update and Panda becoming part of Google’s core ranking signals. 2016: Some users were seeing the new feature on Bing when searching for [speed test] or [internet speed test]. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Sprout Social

JUNE 21, 2022

It’s transforming the customer experience and pushing brands to broaden their direct marketing strategies. Taking a page from the conversational marketing playbook, direct messaging boosts a brand’s ability to connect with their audience one-on-one. Domino’s Pizza x Stranger Things: “Mind Ordering” app.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Image Source.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. According to WPForms, “the number of marketers who say Facebook is “critical” or “important” to their business has increased 83%.” (Optinmonster). Econsultancy).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

MAY 13, 2020

Measurements like these are why the number of micro-influencer campaigns have increased by 300% since 2016. According to CreatorIQ and Influencer Marketing Hub ’s report, the most common measurement for influencer campaign performance is now conversions. Typically, influencer tiers are defined by their follower counts.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

Hubspot Marketing

JANUARY 29, 2019

Drift is a conversational marketing platform that helps businesses connect with prospects through genuine, empathetic conversations and interactions. In 2016, they shocked the content marketing world by scrapping arguably the most reliable lead generator from their website -- forms.

Branding 145

Branding Food Inbound Marketing Direct Mail 145