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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”