Marketing Insider Group

JULY 27, 2015

This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews. . I recently heard personas were “emotionally adopted” by marketers. When they’re created in a bubble. When there’s no buy-in.

Manufacturing 107

Manufacturing Market Segmentation Law eBook 107

Hubspot Marketing

MARCH 29, 2023

Market Segmentation Research Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

Market Research 145

Market Research Marketing Marketers Price 145

Adobe Experience Cloud Blog

JANUARY 3, 2017

First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S.

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126