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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. Share them below!

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Tools and Tips for Outbound Sales Prospecting

Adobe Experience Cloud Blog

In 2016, we added a 65% year-over-year growth in pipeline. At Marketo, we use some of the best and most efficient technologies in the market: Customer Relationship Management (CRM): A CRM system is the main database for all your information about accounts, contacts, and opportunities.We Tips for Outbound Prospecting.

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The sticky problem of martech integration

Martech

The first marketing automation system (Eloqua) was launched 25 years ago. Data protection hit us less than 10 years ago when GDPR was published in 2016. No wonder that marketers and martech companies can’t keep up. When it comes to reporting, some tools are specifically designed to report across multiple platforms.

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5 Do’s and Don’ts of Employee Advocacy

Adobe Experience Cloud Blog

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

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How to Use Wistia: A Step-by-Step Guide

Hubspot Marketing

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. times more time , to be exact.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. alone, over 135 million people have smartphones, and that figure is expected to grow 40% to reach 192 million by 2016. Business Insider estimated that there were 1.4