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The Ultimate Guide to Relationship Marketing

Hubspot Marketing

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Provide personalized, customer-focused service.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Create ‘wow’ moments that boost customer loyalty and retention.

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This day in search marketing history: January 29

Search Engine Land

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.

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What does the future of decentralized social media mean for marketers?

Sprout Social

Below is a quick overview of some of the most popular decentralized social media networks: Mastodon Founded in 2016, Mastodon is the largest open-source, microblogging platform in the world with over three million users. Digital currency will become necessary to ensure business resilience and maintain customer loyalty.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

Common goals include gaining new leads, increasing sales and strengthening customer loyalty. They transition engagements into conversions—like new CRM contacts, customer retention and winbacks. They first introduced Dom, their pizza bot who takes orders via Messenger , in 2016.

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How to Create a Killer SaaS Content Marketing Strategy

Rock Content

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. The Zendesk Customer Experience Trends Report 2020 is a valuable compilation of data that reveals the service’s power in influencing customer loyalty. While the SaaS market is predicted to grow to a staggering $220.21

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How to Optimize Google My Business and Leverage It for More Sales

Neil Patel

When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty. Claiming your business on Google is one of the easiest ways to reach new customers–but you need to make sure you follow some best practices in order to get the most out of your listing. You need to optimize it.