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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 109
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This day in search marketing history: January 29

Search Engine Land

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.

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4 Famous Rebranding Examples With Lessons Learned

Rock Content

Positive outcomes and market responses With the rebranding, Apple could more readily develop new products to offer customers and continue building strong customer loyalty. One of the biggest lessons here is that rebranding can be a way to help you enter other markets, expand your business, and continue building customer loyalty.

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The Ultimate Guide to Relationship Marketing

Hubspot Marketing

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Provide personalized, customer-focused service.

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This day in search marketing history: March 17

Search Engine Land

by Warren Lee 2011: Five Late Resolutions For Online Retailers In 2011 by Vic Drabicky 2011: 3 Ways Small Businesses Can Use Social Media To Drive Customer Loyalty by Brooks McMahon 2011: Google Analytics Unveils A New User Experience by Daniel Waisberg 2010: B2B Hubs Or PPC? Are All Leads Created Equal?

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AMAZON – Retail’s 800-Pound Gorilla…or Crafty Coyote?

Doug Garnett

An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. And for retail, Amazon becomes the panic point because they are the biggest mostly pureplay digital retailer. Amazon’s True Size: We’re told that Amazon is a $107b retailer.