Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.
Adobe Experience Cloud Blog
JANUARY 21, 2016
But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but
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Adobe Experience Cloud Blog
DECEMBER 15, 2015
Many companies see communities as a ‘nice-to-have’ and not as critical to the organization as sales and marketing, but the reality is that a customer community is a critical direct line to your customers and has the power to build your brand with your most powerful advocates. The same goes for building an online community.
Adobe Experience Cloud Blog
DECEMBER 5, 2017
Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. These memes, while still funny, are less relevant today than they were in 2016 due to movie release dates.
Hubspot Marketing
MAY 25, 2017
Just make sure the same measure of time is used for both Sales and Marketing to maintain alignment. Have a look: # marketing-generated leads that became customers / # marketing-generated leads = lead-to-customer close %. But many businesses don't. On average, only 7.7%
Hubspot Marketing
MAY 1, 2017
During the 2016 holiday season, Iberia Airlines customers received emails posing the question: If you could visit any vacation destination, what would it be, and who would you go with? Even the best customized marketing becomes less personal, and definitely less desirable if it's carried out without the user's agreement.
Hubspot Marketing
AUGUST 11, 2022
In the above example, HubSpot Agency Partner Yokel Local shares attractive customer marketing tips on the LinkedIn platform. If you do it well, it can have a significant impact on your customer relationships and lift your overall conversions. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic.
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