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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

If you’re like me, you’ve already begun planning your event roadmap for 2016. Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Digital Summit – December 8 th – 9 th – Dallas, TX.

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Three Reasons Why We’re Excited for Content Marketing World 2017

Rock Content

Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016. 2) The energy will pump new life into your content marketing blood.

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View From The Boardroom – Social Networks Around The World: Challenges and Opportunities

Traackr

Despite the challenges, successful global influencer marketing campaigns are flourishing, largely due to the development of global marketing technologies. Global influencer discovery and engagement capabilities are helping Philips ASEAN build their innovative digital marketing model in Singapore.

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View From The Boardroom – Social Networks Around The World: Challenges and Opportunities

Traackr

Despite the challenges, successful global influencer marketing campaigns are flourishing, largely due to the development of global marketing technologies. Global influencer discovery and engagement capabilities are helping Philips ASEAN build their innovative digital marketing model in Singapore.

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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

And Alex is Unbounce’s Vice President of Growth Marketing. With over 14 years of experience scaling brands via digital marketing and e-commerce, Alex is a self-proclaimed data nerd who loves digging into the numbers to drive results. They’ve got access to global marketing, sort of at the click of a mouse.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

This could be down to increased investment in digital advertising now that initial uncertainty has subsided. Four in every five ecommerce brands that took part in the study explained that their digital marketing spend has risen in 2021, while another 91% predict this will rise further over the coming 12 months.